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Integral service around a transaction
BY : Diego GutiérrezNovember Wed, 2019

Sportradar is a leading global provider of sports data and content, which has acquired the award-winning omni-channel sports betting and gaming platform business Optima.

Las apuestas deportivas y, por tanto, el mercado del Gambling, han crecido significativamente entre el público español.

The 2011 Gaming Law has created the ideal regulatory environment for the growth of the gaming industry in Spain, particularly for the online segment, which is reflected in the sector's corporate finance movements. Sports.


Sportradar is a European firm headquartered in Switzerland, which collects and analyses sports data and provides services to bookmakers, national and international sports federations and media companies..

It has a clear commitment to technological innovation and currently employs over 2,000 people in more than 30 locations worldwide.

As part of its expansion strategy, this past October 2019 it acquired, for an undisclosed amount, the company Optima This is an omni-channel sports betting and gaming platform business.

Of particular note are the many obvious product synergies between the two companies. It really is the perfect fit in terms of a fully integrated solution for sports betting and e-gaming operators worldwide.

Por eso, gracias a esta compra, Sportradar ampliará la cartera actual de sus servicios de apuestas, convirtiéndose, de este modo, en un servicio completo de datos B2B, apuestas, comercio y plataforma de gestión de jugadores.


Así las cosas, se creará un negocio global de tecnología y servicios de "one-stop shop"capable of offering a complete turnkey solution.

This includes a dedicated sports betting platform and iGamingbacked by leading sports data, risk management and marketing services.

As a key part of its future growth strategy, the company will now offer the entire betting and gaming value chain in established and emerging markets.

However, existing and future partnerships with sports betting platform providers will not be affected, and will allow bookmakers to integrate Sportradar's services into their own in-house or third-party platforms.


Optima is dedicated to the development of a robust and modern sports betting and gaming platform.

It has a 360-degree product portfolio, and uses the best technology to provide its customers with the most advanced and flexible platforms.

This Spanish firm, whose headquarters are located in Seville, offers a comprehensive solution for configuring and customising each operator independently.

In addition, it is continuously adding new emerging markets, and operates under strict ISO 27001, ISO 20000 and ISO 9001 standards.

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