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SPORTRADAR, LEADER IN GAMBLING, OPTIMAL PURCHASING


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BY : Diego GutiérrezNovember Wed, 2019

Sportradar is a leading global provider of sports data and content, which has acquired the award-winning omni-channel sports betting and gaming platform business Optima.

Sports betting, and therefore the gambling market, has grown significantly among the Spanish public.

The 2011 Gaming Law has created the ideal regulatory environment for the growth of the gaming industry in Spain, particularly for the online segment, which is reflected in the sector's corporate finance movements. Sports.

SPORTRADAR

Sportradar is a European firm headquartered in Switzerland, which collects and analyses sports data and provides services to bookmakers, national and international sports federations and media companies..

It has a clear commitment to technological innovation and currently employs over 2,000 people in more than 30 locations worldwide.

As part of its expansion strategy, this past October 2019 it acquired, for an undisclosed amount, the company Optima This is an omni-channel sports betting and gaming platform business.

Of particular note are the many obvious product synergies between the two companies. It really is the perfect fit in terms of a fully integrated solution for sports betting and e-gaming operators worldwide.

Therefore, thanks to this buySportradar will expand its existing portfolio of betting services, thus becoming a full B2B data, betting, trading and player management platform.

INTEGRATION OF SERVICES

This will create a global technology and services business for the "new" and "old" markets.one-stop shop"capable of offering a complete turnkey solution.

This includes a dedicated sports betting platform and iGamingbacked by leading sports data, risk management and marketing services.

As a key part of its future growth strategy, the company will now offer the entire betting and gaming value chain in established and emerging markets.

However, existing and future partnerships with sports betting platform providers will not be affected, and will allow bookmakers to integrate Sportradar's services into their own in-house or third-party platforms.

OPTIMA

Optima is dedicated to the development of a robust and modern sports betting and gaming platform.

It has a 360-degree product portfolio, and uses the best technology to provide its customers with the most advanced and flexible platforms.

This Spanish firm, whose headquarters are located in Seville, offers a comprehensive solution for configuring and customising each operator independently.

In addition, it is continuously adding new emerging markets, and operates under strict ISO 27001, ISO 20000 and ISO 9001 standards.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

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