Here is our new analysis of the SaaS sector 2022. If you are interested in its evolution, you can also access the 2021 report here. What is the SaaS industry? Software as a Service, known as SaaS, is a software distribution model in which a third-party provider hosts applications and makes them available [...]
What is Cloud Computing? As described by Salesforce, cloud computing, simply defined, is a technology that allows remote access to software, file storage and data processing over the Internet as an alternative to operating on a personal computer or local server. [...]
Big Data deals mainly with two types of data, structured and unstructured. In addition, it is often recognised by the large amount of data it deals with on a day-to-day basis. But it is not the amount of data that is important. What matters with Big Data is what organisations do with the data. Big Data can be analysed for insights that lead to better decisions and strategic business moves.
In essence, data analytics is the science of analyzing data sets to find trends, answer questions and draw conclusions. It is a varied and complex field that often relies on specialized software, algorithms and automation, which goes hand in hand with Artificial Intelligence.
Artificial intelligence is the science and engineering involved in the creation of intelligent machines, especially intelligent software. It is related to the similar task of using computers to understand human intelligence. Another way to define Artificial Intelligence is to say that it is an area of computer science that focuses on developing and managing technology that can learn to make decisions and carry out transactions autonomously instead of humans.
What is the Customer Experience (CX) sector? Customer Experience refers to the way in which customers relate to the company at each point of the purchase journey. In other words, it could be said that it is the sum total of the [...]
What is the DTM sector? DTM, simply defined, stands for Digital Transaction Management and is concerned with the management of various document-based transactions in a completely electronic manner. It helps in the digitisation of documents and, in this way, [...]
What is Corporate Training? Corporate Training has several names, the most commonly used today being "workplace learning". This name is not really the most appropriate, as corporate training courses do not necessarily take place in the workplace, but in [...]
What is the AdTech sector? The term AdTech stands for Advertising Technology. This new part of advertising is responsible for helping agencies and brands to target, deliver and analyse their digital advertising efforts through software tools. AdTech companies were created with [....]
What is the mHealth sector? The mHealth sector is the practice of mobile devices in medicine, detecting or monitoring the different biological changes that we can suffer. From an app on your mobile phone that sets up an exercise routine, to a device that allows your doctor to monitor you remotely, to a device that allows you to [...]
What is the "Industrial Manufacturing" sector? The Manufacturing Industry or Industrial Manufacturing sector uses raw materials to produce goods which, after transformation through machinery, tools and technology, are then sold to distributors who take care of the final marketing. The manufacturing industry belongs to the industrial sector, also known as industrial [...]
What is the FinTech sector? Financial technology, also known as FinTech, uses technology to offer financial services and products to customers. In other words, companies engaged in the FinTech sector carry out financial activities using the Internet of Things (IoT), Big Data, mobile applications, etc. In this way, access to financial products is [....]
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