In the current market scenario, Human Resources (HR) leaders face a number of challenges, including pandemic-driven changes in work patterns and a highly competitive labour market. Against this backdrop, organisations are reshaping their work culture and equipping HR teams with the tools they need to [...]
E-commerce is the process of buying and selling goods and services, as well as the transmission of data or funds, over electronic networks, primarily the Internet. In recent years, e-commerce has rapidly gained popularity due to its convenience and reach, allowing for the seamless exchange of goods and services […]
The Advertising sector covers revenues earned by any advertising activity or agency providing advertising services, including display advertising services. The sector thrives on innovation, adapting to new technologies and trends to deliver impactful communication that influences consumer behaviour. Ultimately, the industry is [...]
The data analytics industry is the collection, processing and analysis of large and complex data sets to extract information and inform decision-making. It encompasses a wide range of techniques and technologies, such as big data analytics, business intelligence, predictive analytics and data visualisation. [...]
Healthcare Software refers to a broad range of information technology applications and solutions that help improve the efficiency, effectiveness and quality of healthcare services. From electronic patient record (EHR) management to billing and billing management, healthcare software can be used to [...]
What is Market Research? Theoretically, we could define it as the collection and analysis of information from a specific sector, carried out in a systematic way in order to make decisions at a strategic or operational level. In practical terms, we could say that these types of sector reports are examples of market research. The market analysis is [...]
Enterprise Software market refers to the segment of the software industry that develops and provides specialized computer programs for businesses and organizations. This software is designed to automate and streamline various business operations, including financial management, inventory management, human resources management, and [...]
The RPA (Robotic Process Automation) market is a rapidly growing sector that involves the use of software robots to automate routine and repetitive tasks, enabling organisations to improve operational efficiency and reduce costs. Two key benefits of automating such processes, among others, are [...]
The cyber security market is a rapidly growing industry specialising in protecting against cyber attacks and ensuring the security of digital information. As technology continues to advance and more devices and systems become connected to the internet, the need for effective cybersecurity solutions becomes increasingly important. [...]
Here is our new analysis of the SaaS sector 2022. If you are interested in its evolution, you can also access the 2021 report here. What is the SaaS industry? Software as a Service, known as SaaS, is a software distribution model in which a third-party provider hosts applications and makes them available [...]
What is Cloud Computing? As described by Salesforce, cloud computing, simply defined, is a technology that allows remote access to software, file storage and data processing over the Internet as an alternative to operating on a personal computer or local server. [...]
Big Data deals mainly with two types of data, structured and unstructured. In addition, it is often recognised by the large amount of data it deals with on a day-to-day basis. But it is not the amount of data that is important. What matters with Big Data is what organisations do with the data. Big Data can be analysed for insights that lead to better decisions and strategic business moves.
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