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Growth Strategy

Selling your business is the most important transaction of your life, you deserve the best advisors!

If you are considering the possibility of selling your company, or if you are looking for information to sell it properly, you should know that what you need is a global and multidisciplinary process to find a buyer that guarantees you the best conditions.

If your company is not yet ready to sell itself

There may be various reasons why you do not want to sell your company now: personal circumstances, expectations of value, uncontrolled risks, etc. If you do not want to sell now, but you do expect to make a transaction in the medium term (one to three years, or longer), the earlier you start the process, the more value you will achieve when the time comes. You need to be clear about how to grow a company that the market really wants to buy, rather than growing one that is difficult to sell or cannot achieve the value you want.

We help you draw up a structured and prioritised action plan to create value in the medium term.

The objective of having a growth consultancy is to provide a strategic and structured approach aimed at increasing the value of your company. In short, the service includes 3 different stages: 

  • Diagnosis: We start by conducting a diagnosis of the initial situation using our investment analysis methodology that we apply on a daily basis with our investor clients.
  • Prioritised action plan:  As a result of the diagnostic, we identify a list of potential prioritised actions to increase the value of the company and reason our recommendation. The purpose of ranking the actions is to help you focus first on the actions with the highest impact, lowest risk and requiring the least time and energy.
  • Accompanying implementation: If you wish, we will accompany you and help you to implement the plan systematically. 


Preparing your business in time to maximise its value will be your most profitable investment.

One of the most cost-effective investments you can make in your business is to dedicate time to increase its future valueSpending time to properly prepare your business for sale. Laying the groundwork to showcase your business in the most attractive way possible will pay dividends even if the time of its intended sale comes later.

After so many years of effort and uncertainty, I don't need to remind you that your business is one of your most valuable assets. And if you invest time now to prepare your business for sale, whether next month or in two or more years' time, it will increase the value of that asset.

We apply an investment analysis methodology developed from years of M&A experience.

As a growth consultancy, our first recommendation is to make sure that all shareholders are aligned around a common vision at least on the most relevant aspects such as when, for how much and to whom. Once the personal circumstances and motivations of the shareholders are clear, we carry out a diagnosis of the company following the outline shown in the table below: 

growth consulting

In our methodology, we analyse a multitude of aspects that we group into the following areas for ease of understanding:

Market and Customers:

Quality of the customer base: 

We analyse variables such as customer concentration, registrations and deregistrations, upselling/downselling, etc. It is essential to reinforce those variables that improve predictability and guarantee future income and show strength in growth capacities.

Sales and marketing

Implementing effective strategies at these key points will enable the company to attract new customers and create a steady stream of high quality prospects along with the development of a strong strategic brand to attract future employees and potential buyers. 

Competitiveness and differentiation 

For buyers, a clear proposition will allow them to understand where your business will fit into their portfolio, and strong intellectual property (IP) will give them confidence that they can scale the business and that you can establish barriers to entry to protect your market position and encourage continued innovation.

Implementation and operations: 

Talent management and leadership

Knowledge-based companies have their main asset in the people who make up their organisation. A good team helps the investor to perceive a greater capacity to overcome the challenges presented by the market:


The efficient delivery of high quality services, backed by intellectual property (IP) and expertise, and enabled by appropriate technology, is crucial to maximise profitability and drive business growth.

Intellectual property and business model

The implementation of specialised IP management systems strengthens the company's market position by creating barriers to entry for new competitors, improves customer loyalty and consequently increases the attractiveness for investors. 

Finance and M&A readyness:

Financial metrics, valuation and growth plan

Understanding the quantitative and qualitative variables that have the greatest impact on the valuation of a company is essential to develop a growth plan that will achieve the expected value in a reasonable timeframe.

How the type of investor affects valuation

By learning about the different types of investors, you can identify who may be most interested in acquiring your company and what their reasons are. This is essential to find out how much your company is likely to be worth, increase the likelihood of a sale, and develop a successful market position strategy.

How the structure of the transaction affects valuation 

When valuing an offer, you should consider more than just the price. There is a multitude of terms and conditions in a Transaction that can drastically impact the final liquid amount. Remember a key aspect of any negotiation: "You name the price. I'll set the terms". Follow this advice, and you are sure to walk away with a slightly fuller pocket.

BakertillyGDA will bring you our technology M&A expertise, strong investor relationships and proven preparation methodology.
At Baker Tilly GDA we specialise in advising SMEs in the technology and high-growth sector, allowing us to understand the main challenges faced by these companies.

Discover How to ...

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?