Sepiia, la startup que mezcla moda y tecnología, tiene previsto cerrar este año su segunda ronda de funding que impulsará su expansión a mercados internacionales. Sepiia es una empresa creada en el 2016 dedicada a fabricar moda con indumentaria inteligente. Es decir, está especializada en la producción de prendas básicas con aplicación de tecnología en las fibras textiles que permite que los productos no se manchen, ni se arruguen, ni huelan.
Undoubtedly, one of the great differential values of Sepiia is that the garments can be machine washed and are 100% recyclable. The CEO, Federico Sainz Robles, is an industrial design engineer with a master's degree in fashion design and textile technology and is very concerned about caring for the planet.
Sepiia nace del inconformismo de un ingeniero que no podía explicarse cómo la ropa había evolucionado tan poco cuando ya existía la tecnología para hacerla mucho más funcional. Es una marca de indumentaria inteligente, cuya misión es desarrollar y producir prendas de vestir de fácil cuidado y que aporten confort al usuario a través de la tecnología, produciéndolas de la manera más sostenible posible.
The first company to bet on the future success of Sepiia was Shuttle the accelerator of the entrepreneur Juan Roig. In 2017, Lanzadera granted a loan of 50,000 euros at 0% interest and a long repayment period, and subsequently, a capital injection of another 75,000 euros. These funds were used by Sepiia to "set up the company from scratch, create the first collection, validate the product and take off", as Sainz Robles says.
However, the company's first round of funding took place in 2018, when Sepiia raised €192,000. This second round was a success, enabling the startup to double its turnover to €600,000 in 2018.
The company exited the Lanzadera programme last June, and subsequently became part of Madrid Campusa space promoted by Google to bring together the country's entrepreneurial community. Sepiia currently has a staff of 10 people.
Earlier this year, Sepiia launched its second round of funding, with the aim of raising 400,000 euros to help the company expand. These funds have three clear aims: to open the brand's first physical space in Madrid to allow customers to get to know the product first hand; to increase its investment in marketing and branding to increase its visualisations and therefore improve sales; and to make the leap into the European, North American and Latin American markets.
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