During this year 2020 Sinch has been very active in the SaaS market. And that is why, BakerTilly wanted to analyse the operations it has carried out.
Sinch is a Swedish telecommunications company, based in Stockholm, that connects businesses and customers through tools that enable personal contact.
At the beginning of 2020, Sinch has carried out three procurement operations, the first two in the month of March itself, which concern Chatlayer and WAVYGlobaland the last one on 5 May, which was the purchase of SAP Digital Interconnect. While it is true that there is a lot of movement in the SaaS market because it is a young market that is constantly growing and developing, not many companies carry out so many operations in such a short period of time.
Let us look at these operations.
With regard to the first of these, the transaction had a value of 6,900,900 euros, highlighting its small value compared to the second transaction, which was 70,658,015 dollars. Both purchases were made, as mentioned above, in March 2020, with a difference of 7 days (the first on the 19th and the second on the 26th).
Chatlayer and WAVYGlobal are SaaS companies dedicated to improving business-to-business or customer-to-customer communication. Chatlayer is a platform that builds high-performance, easy-to-use chatbots and voicebots, while WAVYGlobal specialises in customer experience, offering tools and messaging platforms that unify and automate communication. These deals help solidify Sinch's focus on tools that connect customers with businesses in a more personal way.
On the other hand, the SAP Digital Interconnect deal was a more recent purchase and was worth $250,000,000. As can be seen from the price alone, it is a more significant deal, as SAP Digital Interconnect is a large company that offers cloud-based communications products and provides SaaS services to more than 1,500 enterprise customers worldwide.
In addition, thanks to this purchase, the services provided by SAP will be fully available to Sinch. For example, a 365-day SAP Contact Centre, providing agents in the office, in the field and around the world with a single, powerful resource for all service-related tasks, with everything they need integrated into their business applications. This would be one of the many improvements that Sinch could benefit from.
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