SaaS: Acquisitions by telecommunications company Sinch

, ,
Integral service around a transaction
BY : Diego GutiérrezJuly Fri, 2020

During this year 2020 Sinch has been very active in the SaaS market. And that is why, BakerTilly wanted to analyse the operations it has carried out.

Sinch is a Swedish telecommunications company, based in Stockholm, that connects businesses and customers through tools that enable personal contact.

At the beginning of 2020, Sinch has carried out three procurement operations, the first two in the month of March itself, which concern Chatlayer and WAVYGlobaland the last one on 5 May, which was the purchase of SAP Digital Interconnect. While it is true that there is a lot of movement in the SaaS market because it is a young market that is constantly growing and developing, not many companies carry out so many operations in such a short period of time.

Let us look at these operations.

Sinch acquisitions in the Saas sector

Purchase of Chatlayer and WAVYGlobal

With regard to the first of these, the transaction had a value of 6,900,900 euros, highlighting its small value compared to the second transaction, which was 70,658,015 dollars. Both purchases were made, as mentioned above, in March 2020, with a difference of 7 days (the first on the 19th and the second on the 26th).

Chatlayer and WAVYGlobal are SaaS companies dedicated to improving business-to-business or customer-to-customer communication. Chatlayer is a platform that builds high-performance, easy-to-use chatbots and voicebots, while WAVYGlobal specialises in customer experience, offering tools and messaging platforms that unify and automate communication. These deals help solidify Sinch's focus on tools that connect customers with businesses in a more personal way.

Purchase of SAP Digital Interconnect

On the other hand, the SAP Digital Interconnect deal was a more recent purchase and was worth $250,000,000. As can be seen from the price alone, it is a more significant deal, as SAP Digital Interconnect is a large company that offers cloud-based communications products and provides SaaS services to more than 1,500 enterprise customers worldwide.

In addition, thanks to this purchase, the services provided by SAP will be fully available to Sinch. For example, a 365-day SAP Contact Centre, providing agents in the office, in the field and around the world with a single, powerful resource for all service-related tasks, with everything they need integrated into their business applications. This would be one of the many improvements that Sinch could benefit from.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?