Mobusi buys Upplications to further increase the way businesses communicate with their customers.

, ,
Integral service around a transaction
BY : Diego GutiérrezMarch Thu, 2017
Mobusi is one of the leading mobile advertising companies in our country, which only a month ago bought the video game development company Lab Cabe. With the purchase of Upplication, Mobusi has further expanded the possibilities it offers, and now allows companies to communicate with their customers through websites, SMS or apps.

Mobusi buys Upplications to further increase the way businesses communicate with their customers.

About Upplication

Upplication is a software for creating applications for SMEs, which offers pricing plans adapted to each type of company, reducing the high cost of custom development. This company was founded in Madrid in 2012 and in 2014 was chosen by Wayra for its acceleration program. In 2015 it received a €1.1M round led by the fund  Global Corporation and in which Business Angels such as Sixto Arias (Founder of Movilisto and CEO of Made in Mobile), Luis Pardo (CEO of Sage Spain), Juan Pablo Herrera (CFO of Sage Spain) and members of the Luca de Tena family also participated. They currently work in more than 65 countries, such as Mexico, Chile, Colombia and the UK.

Why is Mobusi buying Upplication?

As we told you in a post a little less than a month ago, Mobusi has just bought the video game development company Lab Cave., con el objetivo de poder desarrollar sus propios videojuegos  para hacer publicidad móvil. Ahora ha comprado Upplication para incrementar la forma en el que las empresas llegan a comunicarse con sus clientes. Mobusi está convencido que la movilidad es un segmento con potencial en el mercado del marketing  y quiere liderarlo. Antes de Lab Cave Mobusi había realizado otras acquisitions en el ámbito de la movilidad como Instasent en el 2015, para mandar mensajes masivos.

Moreover, with this purchase Mobusi satisfies an important need for an important market niche, namely SMEs.

Other recently closed deals in the apps market

In recent years, we have seen other acquisitions in the app development market. Both by large technology groups, such as Microsoft, and smaller companies such as Infinite Monkeys.

Microsoft bought in 2016, Xamarin ua company focused on the development of multi-platform mobile applications. Microsoft believes that if its Windows Mobile platform is to compete against Android and iOS it needs to have the best possible applications.

Infinite Monkeys is a platform that allows people with no programming skills to create their own app. In 2013 it bought AppMakr, another Singapore company operating in the same field.

Other posts that may interest you

Mobusi, a mobile and video advertising company, buys Lab Cave, a video game company, to strengthen its inventory.
Social Point, Spanish videogame company bought by American Take-Two

If you are looking for investors, you want to buy or selling a companyplease contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.



The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?