The Cocktail is a Spanish digital advertising company, founded by Alberto Knapp in 2003. The company specialises in consumer behaviour analysis.
The Cocktail has offices in Mexico and Colombia and employs more than 250 people. Its clients include El Corte Inglés, BBVA and Real Madrid.
The Cocktail has been growing at a rate of 20% year on year, in 2016 it achieved a turnover of €16.4M and its profitability measured as Ebitda divided by sales is approximately 20%.
WPP, which is listed on the UK market, announced after the Brexit referendum that it would invest in European companies, particularly in countries such as Germany, France and Spain.
The acquisition of The Cocktail strengthens Wunderman's ability to develop marketing and technology consulting services in Europe and Latin America, specifically strengthening the agency's offering in Spain," WPP said in a statement. The company has not disclosed the amount of the acquisition.
WPP's subsidiaries and affiliates in Spain have a turnover of USD 600 million (EUR 530 million) and employ 8,000 people in agencies such as Tapsa and Ogilvy. Its main positions include a 23% stake in Imagina, which owns broadcasting rights to Spanish football matches through Mediapro.
WPP was floated on the stock exchange in 1988 and has made a total of 25 acquisitions. In 2016, it carried out 4 in different parts of the world and in different activity niches.
Isp takes control of Antevenio, a digital marketing and communications company
mDigital Dimension buys majority stake in mobile marketing specialist Gigigo
If you are looking for investors, you want to buy or selling a companyplease contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.
EN 
ES