La empresa británica de publicidad y Marketing WPP ha comprado The Cocktail experience

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Integral service around a transaction
BY : Diego Gutiérrez06/06/2017
WPP, holding británico de publicidad digital ha vuelto a salir de compras y ha adquirido una empresa española: “The Cocktail experience , dedicada al  análisis del comportamiento de los consumidores en el ámbito digital.
Análisis corporate finance The Cocktail experience

La empresa británica de publicidad y Marketing WPP ha comprado The Cocktail experience

The Cocktail, es una empresa española de publicidad digital, fundada por Alberto Knapp en 2003. La empresa está especializada en análisis de comportamiento de los consumidores.

The Cocktail cuenta con oficinas en México y Colombia y emplea a más de 250 trabajadores. Entre sus clientes se encuentran El Corte Inglés, BBVA y el Real Madrid.

The Cocktail ha ido creciendo a un ritmo del 20% año tras año, en el 2016 consiguió una facturación de €16,4M y su rentabilidad medida como Ebitda entre ventas es de aproximadamente del 20%.

Sobre la compra                        

WPP, que cotiza en el mercado inglés,  anunció después del referéndum del  Brexit, que invertiría en empresas europeas, sobre todo en países como Alemania, Francia y España.

La adquisición de “The Cocktail”  fortalece la capacidad de Wunderman para desarrollar servicios de consultoría en márketing y tecnología en Europa y Latinoamérica, fortaleciendo de forma específica la oferta de la agencia en España", ha explicado en un comunicado WPP. La empresa no ha desvelado el importe de la adquisición.

Las filiales y participadas de WPP en España facturan 600 millones de dólares (530 millones de euros) y emplean a 8.000 personas en agencias como Tapsa y Ogilvy . Entre sus principales posiciones figura una participación del 23% en Imagina, empresa propietaria de derechos de retransmisión de partidos de fútbol español a través de Mediapro.

Adquisciones de WPP

WPP salió a bolsa en 1988 y ha realizado un total de 25 adquisiciones. En el 2016 realizó 4 en distintas partes del mundo y en nichos de actividad diferentes.

La empresa británica de publicidad y Marketing WPP ha comprado The Cocktail experience

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Si estas buscando inversores, quieres comprar o vender una empresa, ponte en contacto con nosotros. Abra-Invest cuenta con un equipo experto en cada área a tu disposicón. Llama al +34 946424142 o rellena el formulario de contacto.

 

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