After an era in which the PC boom was left behind, Microsoft is making great efforts to enter niche markets with potential in order to be able to compete with its competitors. One of these is the artificial intelligence. First they launched entertainment apps such as Tay, a bot that we could act with, then they used artificial intelligence to helping the blind and visually impaired. They have also made acquisitions in the sector such as Geene, a company with a meeting scheduling service based on AI, or SwiftKey, which allows typing only by moving the finger on the keyboard. This purchase has been made mainly because of all the artificial intelligence behind it.
Microsoft has long made acquisitions in the app market, believing that if its Windows Mobile platform is to compete against Android and iOS it needs to have the best possible apps.
Among the purchases it has made this year, we find Xamarin, a company focused on the development of multi-platform mobile applications, and the purchase of Groove, one of Apple music's competing apps, which uses machine learning to offer music streaming.
Microsoft has also invested in IoT in 2016. It has acquired Solair, a startup that has been operating in the enterprise Internet of Things market for five years.
Solair is a five-year-old Italian startup with experience in the IoT market, targeting verticals such as manufacturing, retail, food and beverage and transport.
With the purchase, Microsoft will help its customers leverage their untapped data and business intelligence through the Internet of Things.. Microsoft will integrate Solair's solutions into its Azure cloud platform and Azure IoT Suite, launched last year. It could also be leveraged by connecting with other services such as Azure Stream Analytics and Azure Storage.
Mobusi, a mobile and video advertising company, buys Lab Cave, a video game company, to strengthen its inventory.
Social Point, Spanish videogame company bought by American Take-Two
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