What is Microsoft investing in?

, , ,
Integral service around a transaction
BY : Diego GutiérrezMarch Fri, 2017
Microsoft has made a total of 10 acquisitions in 2016. This is one of the largest deals ever closed in the technology sector and a sign of Microsoft's strategy: to move from the era of personal computers and services to artificial intelligence in all spheres, through cloud services and mobile devices. What other companies has it bought?

What is Microsoft investing in?

Microsoft bets on artificial intelligence

After an era in which the PC boom was left behind, Microsoft is making great efforts to enter niche markets with potential in order to be able to compete with its competitors. One of these is the artificial intelligence. First they launched entertainment apps such as Tay, a bot that we could act with, then they used artificial intelligence to  helping the blind and visually impaired. They have also made acquisitions in the sector such as Geene, a company with a meeting scheduling service based on AI, or SwiftKey, which allows typing only by moving the finger on the keyboard. This purchase has been made mainly because of all the artificial intelligence behind it.

Buy Apps to compete with the big boys

Microsoft has long made acquisitions in the app market, believing that if its Windows Mobile platform is to compete against Android and iOS it needs to have the best possible apps.

Among the purchases it has made this year, we find Xamarin, a company focused on the development of multi-platform mobile applications, and the purchase of Groove, one of Apple music's competing apps, which uses machine learning to offer music streaming.

Microsoft's commitment to the IoT

Microsoft has also invested in IoT in 2016. It has acquired Solair, a startup that has been operating in the enterprise Internet of Things market for five years.

Solair is a five-year-old Italian startup with experience in the IoT market, targeting verticals such as manufacturing, retail, food and beverage and transport.

With the purchase, Microsoft will help its customers leverage their untapped data and business intelligence through the Internet of Things.. Microsoft will integrate Solair's solutions into its Azure cloud platform and Azure IoT Suite, launched last year. It could also be leveraged by connecting with other services such as Azure Stream Analytics and Azure Storage.

Other posts that may interest you

Mobusi, a mobile and video advertising company, buys Lab Cave, a video game company, to strengthen its inventory.
Social Point, Spanish videogame company bought by American Take-Two

If you are looking for investors, you want to buy or selling a companyplease contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.



The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?