Investment analysis in the usability sector (UX)

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Integral service around a transaction
BY : Diego GutiérrezJuly Fri, 2018

From a corporate finance point of view, we analyse investments made in the usability (UX) sector. In this case, we analyse the acquisition of KingEclient by Mirum, the amount of the operation is unknown.


KingEclient provides services including digital transformation strategy, UX, digital marketing, design, development and analytics. Founded in Barcelona in 2000, KingEclient employs around 100 digital and technology specialists, with annual revenues in excess of €10 million.

The company has financial services highlights with industry clients including Deutsche Bank, PSN Group and Al Rhaji Bank. Other clients include Novartis and Naturgy. The combination with Mirum's existing financial services capabilities and services creates an attractive service offering for new and potential industry clients.

KingEclient offers research and optimisation services, digital strategy, digital products, design, service design and online marketing and communication.



On 5 July 2018, the signing took place whereby the company Mirum acquired KingEclient for an undisclosed sum. This transaction will allow it to accelerate its growth with the services of a global network and its KingEclient DNA.

Mirum is a borderless agency of over 2400 digital savants, storytellers, technologists, creators and relentlessly curious minds. It blurs the lines between strategy, creativity and technology to uncover business and human motivations and create solutions. Ultimately, his approach puts customers and people at the centre of everything he does because he believes that digital not only has the power to affect brands, but also to create incredible human experiences.

Other investments in the digital transformation sector

Company Description Country Amount Date
Studio XID Studio XID is the company behind ProtoPie, the easiest interactive prototyping tool for all digital products. South Korea $3,5M 05/07/2018
dscout dscout helps companies to better understand the experiences people have with their products and brands in everyday life. USA. USA. $7,5M 12/04/2018
Education Ecosystem (LiveEdu) LiveEdu is a decentralised learning ecosystem that teaches people how to build complete products in future technology fields. USA USA $10M 16/03/2018
InVisionApp InVision is the Digital Product Design platform used to create the world's best customer experiences. USA. USA. $100M 01/11/2017
WalkMe WalkMe is an AI-powered Digital Adoption Platform (DAP) for Enterprise USA. USA. $75M 26/07/2017
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