Análisis de inversión en el sector usabilidad (UX)

, , ,
Integral service around a transaction
BY : Diego Gutiérrez13/07/2018

Analizamos desde el punto de vista del corporate finance, las inversiones realizadas dentro del sector de la usabilidad (UX). En este caso, analizamos la adquisición de KingEclient por parte de Mirum, el importe de la operación se desconoce.

KingEclient

KingEclient proporciona servicios que incluyen estrategia de transformación digital, UX, marketing digital, diseño, desarrollo y análisis. Fundado en Barcelona en 2000, KingEclient emplea a cerca de 100 especialistas digitales y de tecnología, con ingresos anuales que superan los 10 millones de euros.

La compañía tiene destaca en servicios financieros con clientes del sector, incluidos Deutsche Bank, PSN Group y Al Rhaji Bank. Otros clientes incluyen Novartis y Naturgy. La combinación con las capacidades y los servicios de servicios financieros existentes de Mirum crea una atractiva oferta de servicios para clientes nuevos y potenciales de la industria.

KingEclient ofrece servicios de investigación y optimización, estrategia digital, productos digitales, diseño, service design y marketing y comunicación online.

 

Mirum

El pasado 5 de julio de 2018 tuvo lugar la firma mediante la cual, la empresa Mirum adquirió KingEcliente por un importe desconocido. Esta operación le permitirá acelerar su crecimiento con los servicios de una red global y su ADN KingEclient

Mirum es una agencia sin fronteras de más de 2400 sabios digitales, contadores de historias, tecnólogos, creadores y mentes implacablemente curiosas. Difumina las líneas entre la estrategia, la creatividad y la tecnología para descubrir las motivaciones empresariales y humanas, y para crear soluciones. En última instancia, su enfoque pone a los clientes y las personas en el centro de todo lo que hace ya que cree que lo digital no solo tiene el poder de afectar a las marcas, sino que también crea experiencias humanas increíbles.

Otras inversiones del sector de la transformación digital

Empresa Descripción País Importe Fecha
Studio XID Studio XID es la compañía que está detrás de ProtoPie, la herramienta de creación de prototipos interactiva más fácil para todos los productos digitales. Corea del Sur $3,5M 05/07/2018
dscout dscout ayuda a las empresas a comprender mejor las experiencias que las personas tienen con sus productos y marcas en la vida cotidiana. EE. UU. $7,5M 12/04/2018
Education Ecosystem (LiveEdu) LiveEdu es un ecosistema de aprendizaje descentralizado que enseña a las personas cómo construir productos completos en los campos tecnológicos futuros. EE. UU $10M 16/03/2018
InVisionApp InVision es la plataforma de Diseño de Producto Digital que se utiliza para crear las mejores experiencias de clientes del mundo. EE. UU. $100M 01/11/2017
WalkMe WalkMe es una plataforma de adopción digital (DAP) con alimentación de IA para Enterprise EE. UU. $75M 26/07/2017
The M&A Professionals

Meet our services

MEET
OUR
metodologY

Do you want to be up to date?

SUSCRIBE OUR NEWSLETTER

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
"Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

M&A NEWS
INDUSTRIAL REPORTS
closearrow-circle-o-downchevron-downcrossmenu