Tinsa acquires DataCentric to grow its Big Data

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BY : Diego GutiérrezJune Thu, 2019

La continua generación de datos que tiene lugar hoy día presenta numerosas oportunidades para las compañías (como Tinsa), al ofrecer información muy relevante de las necesidades y demandas de sus clientes. Esta tendencia es notoria en todos los sectores de la economía, y contando con las herramientas, plataformas y bases de datos adecuadas para procesarlos pueden llegar a generar grandes beneficios.

Adquisición de Tinsa

This is true even in the real estate sector, as reflected in the recent acquisition of DataCentric by Tinsainternational and diversified group, leader in valuation, consultancy and Smart Data Real Estate services. Since 2016, at which time Cinven (venture capital) became the main shareholder, Tinsa has carried out numerous acquisitionsDataCentric's was its second in the last two months.

This recent purchase serves to considerably expand Tinsa's data management and capacity to offer tailor-made solutions to its clients. In this way, Tinsa has acquired the entire company for an undisclosed amount.

Getting to know DATACENTRIC

It is a Spanish company especializada en el ámbito del big data, el geomarketing y las soluciones digitales para la toma de decisiones. Since its beginnings in 1994, it has positioned itself as a benchmark in the Spanish market in geomarketing and databases for B2B. Specialised in the supply, management and analysis of databases mainly for customer acquisition and acquisition uses, it provides its services to clients such as Telefónica, Santander, Microsoft and Correos, among others.

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