It is undeniable that the e-commerce market continues to grow, having reached the milestone of €40,000M in 2018, it seems that 2019 may break all records in turnover for products and services sold online.
Cada vez más empresas optan por la contratación de servicios especialistas en el marketing digital y en SEO (como Shoppiday) para conseguir mejorar la posición de sus empresas en la web, consiguiendo así un incremento notable en los ingresos obtenidos.
This has helped to create an ecosystem of companies that are living alongside e-commerce, collaborating in its growth and taking advantage of the opportunity.
One of the companies in this situation is Shoppidaya company that helps web traffic and purchases to grow significantly. Its business model is based on achieving this increase in real traffic, charging a commission for the work carried out to the advertising brands.
Everything seems normal, just like any other start-up digital marketing, however, the big difference that this company brings to the table is that the users who use it, who generate traffic and purchases, receive part of this commissioni.e. they get a "cashback"The customers can collect up to 65% of the commissions that have been generated by the service.
In order to be able to grow, the company is developing a own geolocation serviceimportant in order to be able to capture the services or shops offline that are also affiliated within a close radius.
Para llevar a cabo esta expansión a nivel nacional, ya que actualmente solo están online y en 9 ciudades españolas, la empresa ha realizado una capital increase de 1M€ que ha sido suscrita por Comercia Global Paymentsan investment vehicle owned by CaixaBank and Global Payments.
The business is thus expected to cashback help the growth of the e-commerceOnce a structure of sufficient size was in place to help the Brick & Mortar business.
Within this sector of affiliated marketing we have put together the following operations:
Shop Back is an international firm based in Singapore that operates in the affiliate marketing market, through which it is able to generate traffic and sales on the websites of affiliated companies and generate returns of up to 30% of the purchase price, allowing companies to avoid discounts and achieving a higher loyalty than points schemes usually achieve.
El 10 de abril esta empresa consiguió una ampliación de capital por valor de $45M by the investor group Rakuten Capital and EV Growth to consolidate its dominance in the Asia Pacific market and capture new business.
Partnerize is a British company that has developed a SaaS technology that helps to optimising online sales growthThis allows for customer monitoring and analytics, as well as predicting the impact that marketing campaigns or partnerships with affiliate marketing companies can generate.
The firm is currently helping to control a budget in excess of $6,000M in medium and large companies in more than 214 countries.
Para ser capaces de dar el salto a empresas de menor tamaño han recibido una inversión de $9M It is hoped that the decision technology can be adapted to be implemented in smaller companies where the available budget is more limited.