Sanitas, which has been growing for some time through acquisitions and entering new market segments, has decided to buy the Helthia platform to be able to offer its clients services through digital media, which are having such an impact on the sector.
"Society has changed and the rise of smartphones has definitely changed people's daily lives. This (the purchase of Healthia) offers us new opportunities to relate to our customers, offering them services that respond to their needs and the way they want to manage them, with the guarantee of Sanitas," added Bonilla, CEO of Sanitas Hospitales.
Healthia, an online platform where members can access collective tariffs, share their experiences and see the opinions of different professionals in the medical sector, in order to make a satisfactory decision.
The patient, instead of paying a fixed amount for medical services, only pays 2 euros per month for the maintenance of the services offered on its online platform and directly negotiates the prices of the consultation with the specialists enjoying collective rates.
Digitalisation in the world of insurance is already a growing trend, and numerous insurance companies have emerged in the technological world in recent years. Some of them have received investment.
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