We analyse the latest purchase of companies Mediaset, the largest national audiovisual company, has had to adapt through inorganic acquisitions in order to remain market leaders and continue to diversify. Find out with us which are the three most recent ones.
With the merger between "Four", "Telecinco"and their respective investments in other media, Mediaset managed to consolidate its position as the company with the largest market share, increasing its revenues and unique views.
However, in 2018, alarm bells were ringing as recurring revenues began to decline, partly due to a reduction in ad fees due to a change in business strategy by advertisers, who are starting to focus on targeting younger audiences online.
In other words, the young audience for which the channel was known has started to watch content on other digital platforms.
The following are the latest acquisitions by the company:
The Unmarking is a digital content platform related to eSports or electronic sports which has more than 2.3 million unique monthly users.
This acquisition has been aimed at attracting an audience with mainly male and young profiles, who consume it via the online platform, mobile application and broadcasts from its online radio.
This German communications company is one of the market share leaders due to its extensive coverage on television, radio and in the print mediawhere it has a great local strength.
The investment made in ProSiebenSat has been the purchase of an amount of equity, but nowhere near control, in order to enter a consolidated market such as Germany and diversify geographies.
Colvin is one of the leading companies in the international flower salesIn this case, the company has opted to continue investing in it as it did in 2018, in this case it has repeated with an investment of €2m.
This company is far removed from the market in which Mediaset operates, as with the acquisition of 21Buttons, the company is looking for recurring sources of revenue outside of advertising that can help consolidate the company in times of low revenues to avoid large swings in the share price.
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