Video" is the content of choice for investors

Integral service around a transaction
BY : Diego GutiérrezDecember Mon, 2013
investorsOn the internet, video content is increasingly becoming the preferred format for consumers. This trend has not escaped the venture capital is Spanish who has invested in a number of companies working with video.

Digital Eyeview: personalisation of advertisements

Digital Eyeview is the only company that delivers broadcast quality video personalised for each consumer, with proprietary creative technology that integrates relevant brand messaging. As the consumer moves through the buying process, Eyeview dynamically changes the brand message in the stream to ensure the consumer continues to receive the most relevant, informative and effective ad. "Eyeview's evolution must be dramatic because it is convincing its investors to inject new sources of funding. Highlights the Spanish fund Nauta Capital who participated in a round $5M in 2012 and in another $8M in 2013 together with Lightspeed Venture Partners and Gemini Israel ventures Marker"says Diego Gutierrez of Abra Invest.

Link to Media brings mass content generation business to Spain

It is a model that is working very well in the USA with the help of Demand Media and in Latin America with the company that bought it. EmergingCast. The company was launched with the support of the accelerator SeedRocket in October 2011 and in 2012 they received €200k from several business angels such as Javier Cebrián (Bonsai VC)Jesús Monleón (Offerum), Javier Llorente (Intercom Group), Osborne Clarke and Oscar Grífols, which were added to a credit from the ICF (Institut Català de Finances).

The Mad Video: video tagging and interaction

The Mad Video is a platform that allows you to make your videos "clickable" and monetise by tagging the products, places and people that appear. It also allows you to make your videos interactive by adding layers or links with a wide range of different elements. "The Spanish company, despite having American competition such as wireWAXVideoClix, HotClickVideo,HuStream, has not hesitated to make the leap to the Atlantic and has opened a branch in San Francisco", says Diego Gutierrez.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?