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Xiaomi invests in more than 60 companies in 6 years


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BY : Diego GutiérrezMay Wed, 2019

Las empresas productoras de teléfonos móviles, como Xiaomi o Apple, están empezando a diversificar de manera acelerada, ante el agobio que supone una caída interanual en el número de teléfonos vendidos. Cada vez más personas alargan la vida de sus celulares y los productos de alta gama cada vez tienen una penetración menor.

Claro ejemplo es lo sucedido con Apple, la cual siempre publicaba el número de iPhones vendidos de manera trimestral y anual, sin embargo, tras empezar a reducirse el crecimiento y alcanzar incluso un punto de no retorno, la empresa decidió dejar de facilitar tal información y empezar a invertir en otros servicios o productos complementarios para ser capaces de mantener el crecimiento sostenible a largo plazo.

Xiaomi

Algo similar le está pasando a Xiaomi, una empresa china focalizada en el mercado de los smartphones de bajo coste, que cada vez está incrementando su gama de productos, saliendo del mercado tradicional y apostando fuertemente por otros complementos de hardware y últimamente invirtiendo en empresas de software que puedan aportar valor añadido al servicio que ofrece la marca.

Even so, there are significant differences between Xiaomi's way of growing and that of its competitors in the sector, as Xiaomi, in contrast with the The remainder has decided to invest in a large number of companies, more than 60 in the last 6 years., entrando de forma temprana en rondas de capital increase “seeds” o en las primeras series obteniendo una participación interesante pero sin controlarlas, permitiéndoles el desarrollo de sus servicios y productos de manera autónomaby offering them technological support to take advantage of the synergies and being able to save a lot of money when they have grown by not having to pay very high multiples.

Since February, the company has officially announced three investments with very different characteristics:

Energy Monster

Energy Monster is a company of rentals of chargers for mobile phones and any electronic device by scanning a QR code in public places, allowing charging at strategic points in different Chinese cities.

Xiaomi ha invertido $30M en esta empresa para acelerar el crecimiento y la instalación de cargadores ultrarrápidos, facilitando de este modo el crecimiento del mercado de la telefonía de gama baja con menor capacidad de batería.

Qinlin Technology

Qinlin Technology is a company dedicated to the Community Internet of Things servicesThe new system, i.e. applied to communities of neighbours, can be used to monitor the efficiency of energy consumption, facilitate the rental process, get to know the neighbours better or even create ad-hoc advertisements for different communities.

In this case, Xiaomi has decided to invest in the company's "B series" because of the great potential for growth in services aimed at the country's affluent classes.

Zuiyou

Zuiyou is a social network for recommending and sharing videos and viral contentwhich is growing at Reddit levels in its creation, which is why Xiaomi has decided to be the main investor in the capital application that took place in February, investing $80M in the possibility that it will be a big hit and continue to grow in the coming years.

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