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Witrac


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BY : Diego GutiérrezJanuary Wed, 2020

Witrac is a Valencia-based company specialising in wireless and positioning technologies.

This Spanish company has just sold part of its shares in a €3m round to boost its international expansion.

It has done so to new investors such as Goldacre, Alma Mundi Ventures, and Clave Mayor (Global), through its funds Tech Transfer Ventures and Mondragón Fondo de Promoción.

Localizar en tiempo real y sin cables cualquier activo industrial tanto dentro de la fábrica como fuera de ella, podría parecer una obviedad.

However, this is a historical shortcoming in both manufacturing and production.

Until the internet of things, or, in other words, the era of the connected everything.

WHO IS WITRAC?

It is precisely one of the Start Ups that has bet everything on this technology.

Witrac is specialist in location and sensor solutions for the internet of things and artificial intelligence for industry.

It offers a complete solution that includes different advanced IoT sensor devices and an artificial intelligence platform.

It has a proprietary algorithm based on artificial intelligence and the "artificial intelligence".machine learning" call Witrac Core.

It allows you to capture data and analyse it to drive automation and advanced insights.

The agility and flexibility demanded by organisations in their daily operations means simplifying technological deployment and making increasingly efficient use of real-time data.

MAJOR CUSTOMERS

Según la filosofía de esta compañía, es necesario dar a las empresas visibilidad, trazabilidad y control total, y automatizar los procesos.

They must also detect trends and predict changes in their value chain.

By turning data into a strategic tool inside and outside the organisation, this results in a competitive advantage.

Desde su fundación en 2012, la tecnología de Witrac se ha colado en las plantas de más de 50 clientes, como Ford, Mercadona, Carrefour, Volkswagen or Porcelanosa.

NEW INVESTORS

Very recently, in mid-December, the company sold part of its shareholdings in a new company, the round valued at 3M€.

It has done so to new investors such as funds Goldacre Ventures Mundi VenturesThey will consequently become part of the startup's board of directors.

He has also participated in the operation, Major Keythrough its funds Tech Transfer UPV Mondragon Promotion Fund.

CLEAR OBJECTIVES

The aim of the operation is to support the company's expansion in Europe and the US, as well as to strengthen its presence in strategic sectors such as logistics and automotive.

Specifically, the main objectives are twofold:

  • Consolidate its position as a benchmark Industrial Internet of Things (IIoT) technology provider in the UK, Germany and Spain.
  • Prepare for the arrival in the US market this 2020.

In addition, this sale will also enable Witrac to accelerate the technological development of its products hardware y softwarein key areas such as analytics and advanced data processing.

OTHER IMPORTANT ROUNDS IN THE SECTOR

PULPOMATIC

Pulpomatic is a fast-growing software start-up focused on changing the way companies manage their vehicle and fleet operations.

It has a cloud-based software solution that helps businesses save time and money, make better decisions and work more efficiently.

Launched in 2016 as a Mexican-Spanish company specialising in vehicle managementhas just sold part of its shareholding in the company for 5M€ for their growth.

QUIPU

Founded in 2013, Quipu is a cloud-based financial management and invoicing software.

It is specially developed to simplify the accounting process for new companies.

It aims to minimise the time spent by the self-employed and SMEs on administrative management.

In order to achieve its so-called "management of the future", it recently sold part of its equity in a round valued at 2M€.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

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