BeMyEyeis a London-based startup that connects people with companies and brands across industries - such as consumer goods, technology and media - through collaborative or crowdsourced data collection. All the information gathered through this crowdsourced system allows companies to gain real-world insights. This method allows companies to "see" thousands of locations in a matter of seconds, giving them the intelligence to identify new revenue streams, maintain brand integrity and achieve rapid savings.
BeMyEye wants to become a leader in its sector and to do so it knows that it has to grow and enter new geographic markets. At the moment it is already in the UK, France, Italy, Germany and Spain. It has recently moved its headquarters from Italy to London in order to access a more attractive market with the best global clients.
Founded in 2011 by Gian Luca Petrelli, it already closed a €2M round in 2011 and has now closed its second round of €6.5M led by a Spanish investor, Nauta Capital.
The round aims to drive the company's international growth and product development. The company will double the size of its technology development team with the aim of providing businesses with real-time data, with unprecedented reach and accuracy, through Europe's largest community.
Among the arguments that investors have used when betting on the company, we find the fact that BeMyEye is one of the leaders in a sector that seems to have a lot of growth ahead and that BeMyEye has brought a disruptive and innovative model to its sector, in the same way that other companies such as UBER or AIRBNB have done, taking advantage of trends and innovation, as well as the strength that people have when they come together as a community.
Nauta Capital said: "BeMyEye has proven to be the European market leader in this fast-growing industry. The power of a large number of people on the street, gathering information about our clients' businesses, is a model where we see huge potential and we are delighted to support BeMyEye in its continued international expansion.
Less than a month after the closing of the round, BeMyEyes has already announced the purchase of one of its main competitors, LocalEyes. This purchase will give BeMyEye access to new customers as well as a mobile workforce of 250,000 people, positioning BeMyEye as the European market leader in the market for collaboratively collected mobile data in the real world.
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