SaaS: Leading investment companies

Integral service around a transaction
BY : Diego GutiérrezJune Wed, 2020

Actualmente es un mercado joven y con una buena proyección para el futuro. En posts anteriores conocimos el concepto de SaaS, por lo que en éste distinguiremos la figura del Saas de otras similares como pueden ser Paas e IaaS y daremos a conocer  los inversores más activos en el sector.

SaaS involves third-party providers hosting, maintaining and supporting software requirements with lower upfront costs and eliminates the need for organisations to install and run applications in their own environment or data centres. But, although the service is very similar, the main difference between SaaS, PaaS and IaaS is the degree of control and access the user has over the platform. While in SaaS you have little control and access, in IaaS you have a high degree of control and access.

The companies defined will be Sequoia Capital y The SaaStr Fund.

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Sequoia Capital

Fundada en 1972 por Donald Thomas Valentine, Sequoia Capital es uno de los gigantes en este tipo de inversión. Con sede en Menlo Park, California, Sequoia enfoca sus inversiones en finanzas, energía, empresas, salud e internet.

Sus inversiones empresariales se inclinan actualmente en gran medida hacia este mercado, tomando ideas de todos los sectores y ayudando a un pequeño número de empresarios a alcanzar su máximo potencial cada año.

En total, han invertido en 1.222 empresas, con su catálogo que incluye Zarget (adquirido por Freshworks), a web optimisation and marketing platform; and, Namelya human resources platform.

The SaaStr Fund

El Fondo SaaStr, un fondo de riesgo de 90 millones de dólares, nació de la parte que se centra en ayudar a los fundadores a lanzar y ampliar empresas ndel mercado. Este fondo está reuniendo sus recursos y energía para ayudar en la financiación de las primeras etapas, dirigidas directamente a las empresas de nueva creación: B2B y empresas startups.

The fund dedicates between $500,000 and $6 million for each start-up, while providing expertise to support and promote their ventures. They will also assist their projects by appointing C-Suite staff to run the company's operations.

Entre las nuevas empresas en las que han participado se encuentran Mixmaxa productivity-enhancing software; Automilea commercial fleet and asset tracking and management system; and Teamablea platform for employee referrals and more diverse recruitment.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?