What is the Analytics sector?

In essence, data analytics is the science of analyzing data sets to find trends, answer questions and draw conclusions. It is a varied and complex field that often relies on specialized software, algorithms and automation, which goes hand in hand with Artificial Intelligence. (a market also analyzed by Baker Tilly).. The objective is to help individuals or organizations to make informed decisions based on patterns, behaviors, trends, preferences...

Some of the benefits of data analytics are as follows:

• Learn more about current data and use current and past information for predictive analysis and future planning.
• A more complete understanding of structured, unstructured, qualitative and quantitative data across the enterprise.
• ...

The steps in the data analysis process can be summarized in five:

• Data recollection
• Data preparation
• ...

Sector opportunities

In short, the sector is already a consolidated market as shown by the activities and figures, but this does not mean that it is not a sector with a great future and potential due to the number of development opportunities that exist in it and the new companies with new ideas that are created every day.

General Segmentation

• Type
  • Predictive analytics
  • Prescriptive analysis
  • Descriptive analysis
  • Customer analysis
  • Other
• Solution
  • Data management
  • Fraud and security intelligence
  • Data mining
  • Data monitoring
• Application
  • Enterprise Resource Planning
  • Supply chain management
  • Human resources management
  • Data base management
  • Other
• Rollout
  • Cloud
  • On site
• Vertical
  • BSFI
  • IT and telecommunications
  • Manufacturing
  • Retail and e-commerce
  • Energy and electricity
  • Healthcare
  • Transportation and logistics
  • Media and entertainment
  • Other
• Region
  • North America
  • Europe
  • Asia-Pacific
  • Middle East and Africa
  • South America

Segmentation of Baker Tilly

• Service
• Marketing
• Big Data
• Software
• Machine Learning
• Financial
• Data Science
• Health

Funding received

Financing has skyrocketed in the last year 2021, thanks to the greater relevance and specialization of this sector. It has more than doubled the financing of 2020, showing an increasingly consolidated sector, but with a lot of future ahead, auguring a more than promising future.

M&A Operations

As for the acquisitions, 2021 también ha sido un año récord, casi duplicando la cifra del año anterior. Deja clara una tendencia más que alcista en el sector teniendo en cuenta que 2021 ha sido un año especial y difícilmente superable (por el momento) en cuanto a número de operaciones.

Public companies

There are 220 companies that have completed an IPO in the Data Analytics sector. In 2021 there has been a peak of 30 companies, more than twice as many as in 2020. The latter are companies listed on the US stock exchange and are, unsurprisingly more established companies. Companies specializing in Big Data, Information Technology or Business Development. The most recent have been American companies such as Planet (Aerospace), Wejo (Car data), Braze (Customer Engagement).