Pulpomatic: Fleet Management software

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Integral service around a transaction
BY : Diego GutiérrezJanuary Wed, 2020

Pulpomatic is a Madrid-based company dedicated to the development of a platform for the management of vehicle fleets.

At the end of 2019, it carried out a €5m partial shareholding sale to drive growth.

These new investors include Swanlaab Venture Factory and Mexico Ventures.

Many companies have different suppliers linked to their fleets, but do not yet have good centralised data.

This is a market that has not evolved much in 30 years.

However, things are changing and more and more companies are using the latest technologies available to them.

As evidenced by movements in corporate finance in the sector.


It is a cloud-based software for operational management of all types of vehicles.

It was founded in 2017, seeing that almost all companies were still using Excel or paper to manage their vehicle fleet operations.

Pulpomatic carries The most advanced methods and systems for this purpose are available to the sector.

It provides its customers with tools so that they can control every detail of their vehicles and their operations easily and in real time.

This ranges from maintenance, supplier relations and drivers, to expenses and revenues, which facilitates decision making, and saves them significant time and money.


The company has transformed how the modern vehicle fleet is operated, optimised and controlled.

It integrates and sorts through the chaos of vendors and applications with custom developments that currently dominates the fleet management.

As a result, it already has more than 100 clients in nine countries, including companies such as Telefónica, Michael Page or Ezentis.


The current situation is a time when car sales to private individuals are decreasing, while, on the contrary, the number of fleets to facilitate the mobility of people and goods is increasing.

Therefore, with this amount, Pulpomatic intends to accelerate its growth and to undertake its international expansion plan to the USA and Western Europe.

In Spain alone, there are more than 10 million company cars, and growth is expected to be unstoppable.


In order to carry out all these plans for growth and expansion, the company sold at the end of December last year, part of its shareholding.

It did so in a roundSeries A, valued at €5m.

These new investors are Swanlaab Venture FactorySpanish-Israeli management company with offices in Madrid and Tel Aviv and Mexico Ventures.

For their part, the advisors in this operation have been two firms:



HighRadius is a company SaaS US-based system that optimises cash flow through automation of collection processes, electronic invoicing, etc..

It leverages that machine learning to make accurate decisions and future outcomes.

This January, with the aim of furthering its growth, it sold part of its shareholding in a series B round, valued at $125M.


BigID is a American company developing software that helps companies comply with privacy regulations and keep their customers' data secure.

It aims to bring data science to data privacy.

To achieve this, very recently, at the beginning of 2020, it sold a portion of its shares in a Series C round, for $M50.

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