We analyse from the point of view of corporate finance the purchase of companies más relevante de Google en este último año. Hablamos sobre una de las compañías tecnológicas más famosas del mundo que tiene que estar al tanto de lo que ocurre en su sector para no quedarse atrás. Es por ello por lo que desde el 2001 ha confirmado 232 inversiones en compra de empresas.
Fundada en 1998 en California, Google is a a multinational company specialising in Internet-related products and services. Larry Page and Sergey Brin were the founders of the company, which has been growing steadily since its inception.
The number of products managed by Google is extensive. The Android platform, the Chrome browser, the Google+ social network, Gmail and even the YouTube video platform, among many others, form part of a very complete catalogue of services run by the Californian company.
This high level of technological activity forces Google to be alert to future changes that may arise in the sector. The extensive range of products on offer also influences the company's future, requiring it to constantly update and expand in both a geographic and a business manner. In recent years Google has made 232 acquisitions And it doesn't look like it's going to stay that way.
We wanted to highlight the most relevant company acquisitions confirmed by Google in 2018. Discover them with us.
Google anunció el 15 de febrero la compra de la empresa Xively de LogMeIn por un valor de 50 million. This acquisition allowed Google Cloud to add an IoT platform to its product portfolio.
Xively (Boston, Massachusetts) permite a los diseñadores de dispositivos construir conectividad directamente en el proceso de diseño mientras se proporciona una conexión de nube-móvil. Google indicó que quería utilizar esta compra como a stepping stone to the growing IoT marketwhich believes it will reach 20 billion connected things by 2020.
"This acquisition will complement Google Cloud's effort to provide a fully managed IoT service that easily and securely connects, manages and ingests data from globally dispersed devices," wrote Antony Passemard, head of Product Management at Google.
"Where is my Train" es una plataforma para dispositivos móviles. La funcionalidad de esta aplicación es servir de reference in train transport for the whole region of India. Sigmoid Labs, the company developing the app, was founded by four former TiVo executives in 2013.
The app has 10 million registered users and helps travellers track train arrivals and departures, as well as buy seats. It is estimated that India operates approximately 14,000 trains daily, making the app extremely useful.
The acquisition by Google was confirmed on 10 December, expanding its services in India. There is no official price tag for the deal, although the Economic Times of India reported that the total amount was in the region of 30 to 40 million dollars..
Con más de 12.000 millones de búsquedas mensuales y 300 millones de usuarios mensuales, Tenor es el largest and fastest growing mobile GIF search engine. In a world that operates largely through text messaging and social media, Tenor adds excitement to digital conversations by helping people find the perfect GIF to communicate their mood and personality.
On 27 March, Google's purchase of Tenor became official, in a deal where the amounts are unknown.
After the purchase, Tenor has been dedicated to helping Google open GIFs more easily within Google Images or other services such as Gboard. For its part, Tenor remains an independent brand.
Google adquirió el 6 de agosto la compañía inglesa GraphicsFuzz, que offers automated reliability testing of GPU controllers. Both parties denied providing details of the operation.
While this acquisition doesn't sound very relevant to the average user, it is important because of its significance. In the Android ecosystem, graphics drivers are one of the many pieces that make a phone or tablet work, and broken drivers are open to security attacks.
GraphicsFuzz uses a fuzzing techniquewhich basically throws a large amount of random data at a program, making graphics processors more secure and reliable.
"GraphicsFuzz has pioneered the combination of fuzzing and metamorphic testing. They can produce an automated method for testing graphics drivers that quickly detects and corrects bugs, potentially breaking reliability and security before they affect end users," the Google team explained.
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