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THE EUROPEAN COMMISSION, ORBITALADS PARTNER


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Integral service around a transaction
BY : Diego GutiérrezDecember Mon, 2019

The Spanish company OrbitalAds, which has developed a solution to optimise automatically and in real time any SEM campaign in Google Adwords.

In December, it sold part of its shareholding to the European Commission for €3m.

This is the first time that the European institution has become a partner in a group of European companies.

Europe seeks to ensure that the companies in which it invests have the most resources and generate quality employment.

In this way, talent can be retained within the European Economic Community.

MEET THE ORBITALADS

OrbitalAds is a Spanish company that seeks to transform the world of online advertising through automation..

It uses the artificial intelligence and machine learning to discover new keywords and improve the performance of your search campaigns.

To achieve this, it has developed a solution capable of optimising automatically and in real time any SEM campaign developed in Google Adwords.

SHORIZON2020 PROGRAMME

In order to continue its growth and that of its product, this December OrbitalAds sold part of its shareholding in the company for 3M€ to the European Commission with its programme ENHorizon2020.

From now on, the EC becomes a partner of the start-up, which will count on this support to carry out a project that will last two years.

The company has been recognised for its capacity to innovate, its value proposition and the attraction of talent it will generate within the EU.

The operation is carried out through EIC Fund from European Investment Bank.

The most significant aspect of this recognition is that the European Union is investing in the riskiest part, in innovation.

MAJOR IMPROVEMENTS

With this money, OrbitalAds will upgrade its software and create a PaaS (Platform as a Service) platform.

It will also adapt all the activities carried out so far in Google Ads to other search engines such as Amazon, Facebook or Yahoo.

This will expand the size of the addressable market to EUR 7 trillion.

INCREASE IN STAFF

This business plan will generate new skilled jobs.

Its business plan reflects an increase in staff from 30 employees to almost 150 by the end of 2024.

It is going to need great data scientists and developers, national and European, to be able to develop the ambitious project that lies ahead.

All this, without neglecting the business, marketing and sales team, in order to market the product.

OTHER SIMILAR ROUNDS IN THE SECTOR

GRAPHEXT

Graphext is a advanced analytics solution to help businesses make better data-driven decisions.

It provides a solution for data lovers to enrich, transform, analyse and explore data.

It aims to disrupt the traditional data industry by providing speed and ease.

Recently, it has managed to 1,7M€ for their growth.

ALERION

Alerion is a Basque company that develops intelligent drones for fully autonomous and automated real-time infrastructure inspections.

The company has patented a sophisticated laser navigation and tracking technology.

It allows drones to navigate intelligently, be tracked with a high degree of accuracy and analyse data.

It has just put part of its shareholding up for sale in a round valued at 1,2M€.

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Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
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We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

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