Isp takes control of Antevenio, a digital marketing and communications company

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Integral service around a transaction
BY : Diego GutiérrezNovember Tue, 2016
In September Isp, which was already an Antevenio shareholder, bought 11% of the company, and then launched a takeover bid. ISP now controls 83.09% of Antevenio's capital, whose profit has grown by 58% between January and June 2016.

About Antevenio

Antevenio  is a pioneer and benchmark in the technology and digital marketing market in Spain. Founded in 1997 by Joshua Novick, who continues to lead the company as CEO, it offers solutions for both advertisers and web publishers through the group's units: vertical portals, Rich&Reach, MDirector and Antevenio Go! It has been listed on the Alternext market in Paris since 2007 and has offices in Madrid, Barcelona, Milan, Paris, Mexico City and Buenos Aires.

 Isp Purchase of 11% from Antevenio

In August, Isp bought all of Antevenio's shares from Joshua Novick, CEO and founder of Antevenio, at a price of €6 per share.

With this operation, ISP, which was already a shareholder of Antevenio, came to control 50.74% of the capital. The Rodés family's holding company had already bought the stakes it held in Antevenio BBVA and Corporación Financiera Alba.

At the time of the acquisition Novick, who reiterated his commitment to the company and his intention to remain as CEO after the transaction, stressed that Antevenio "will continue to operate as an independent company" and will benefit from the synergies arising within the ispDigital group for product development, commercial activity and geographic expansion.

The transaction values Joshua Novick's (11%) stake at around €3M and Antevenio at €25M. Antevenio shares currently trade on the market at €5.5.

Takeover bid for the remainder of the capital, excluding the treasury stock

 Following the closing of the takeover bid, ISP controls 83.09% of Antevenio on 20 September.. ISP's takeover bid closed with the acceptance of 1,360,806 shares, representing 32.34% of the company's capital, a percentage that is added to the 50.74% already held by the Rodés family's firm.

The transaction was carried out at a price of €6 per share, the same price agreed by the company's founder and CEO, Joshua Novick, for the sale of his stake in Antevenio.

Antevenio's growth in the first half of 2016

Antevenio significantly increased its profit between January and June 2016, by 58%. The improvement is mainly due to the improvement in its cost structure and the dynamism of the technology area, which develops e-marketing solutions (MDirector) and lends marketing services on the platform (AntevenioGo), whose revenues have soared by 157% in this period.

According to Antevenio's CEO, Joshua Novick, "these numbers, with a substantial improvement in margins, endorse the success of the strategy followed in the last six months. We expect this trend to continue between now and the end of the year. EBITDA improved by 50%, and increased much more than revenues. In addition, the operating margin increased by two percentage points to 6.41 p.p. in 1Q10.

In the coming months, activity is expected to continue to be driven by international sales, especially in Latin America, and by the growth in the market share of the technology and associated services area - which already accounts for 13% of sales - as well as the dynamism of the publishing area - which includes the vertical portals - which represents 47% of total revenues.

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