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Hellotickets: global sales platform


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Integral service around a transaction
BY : Diego GutiérrezJanuary Thu, 2020

HelloTickets is a global ticketing platform.

Created primarily for travellers, it has just sold part of its shareholding for €2m.

It has done so to new investors, but also to others who had previously shown their support.

Thus, the company will move from focusing solely on event tickets to a worldwide coverage of activities and travel.

More and more promoters are including online ticket sales for their shows.

This is a fact that is reflected both in the companies in the sector and in the movements of their corporate finances.

HELLOTICKETS

Hellotickets is a global ticketing platform.

It has a great differential value:

  • The direct contact is the business, which facilitates sales in the user's language and currency, without the need for resale.

The firm expects to exceed ten million euros in turnover by 2020, a year in which it also expects to reach profitability and start generating profits.

In addition, it works with more than 100 travel agencies and sells 5,000 activities to customers in 15 different countries.

It currently has 25 employees and its headquarters are located in Madrid.

EXPANDING ITS BUSINESS MODEL

Until just a month ago, the platform's inventory was entirely focused on events and activities in the United States for those travelling there.

However, the road to expansion is now open: a new website with 5,000 activities in more than 30 specially selected and filtered destinations.

In doing so, it has expanded its business model to cover the global market for travel activities and experiences.

A walking tour of Amsterdam or a wine tasting in Florence are just some of the new options that can be found on their website.

INCREASED COMPETITION

In its early days, therefore, the company with others such as Ticketmasterbut now it is also doing so with Civitatis or TripAdvisor.

There is no doubt that Hellotickets is ready to compete with the big players in the market.

SECOND SHAREHOLDING SALE

This Spanish Star Up is growing by leaps and bounds.

At the end of 2019 it sold part of its shareholdings, for the second time since its creation, this time for 2M€.

The sale previous was in April 2018 in a round from 1M€The event was attended by US funds and 21 executives from large digital companies.

The current investors include American funds, but also Spanish funds.

OLD AND NEW INVESTORS

It is worth mentioning that some of them had already invested in the company in the past.

We are talking about Pillar VC, a Boston fund involving, among others Stephen Kauferfounder and CEO of TripAdvisor.

Among the newcomers are active investors in the ecosystem such as Faraday Ventures or Launch me.

In addition, there are also some business angelsinvolved in the project from the outset:

  • LCD Soundsystem singer James Murphy
  • The managing director from Sony Music London.

OTHER RELEVANT ROUNDS IN THE SECTOR

TRAVELPERK

Founded in 2015 and based in Barcelona, Travelperk is a business travel management and booking platform.

Its technology, consumer-grade design and business model are highly disruptive.

Backed by investors such as Spark Capitalrecently sold, for the sixth time, part of its shareholding in a series C round, valued at 53M€.

BYHOURS

Byhours is the first online hotel booking platform and application for group micro-stays for 3, 6 and 12 hours..

It also offers the possibility of deciding the time of arrival and departure.

It is, in short, a new and disruptive business model in the travel industry, based on pay-per-use and flexibility.

Since its founding in 2012, it has experienced tremendous growth.

This success has undoubtedly been helped by the 6 partial sales it has carried out over the years in different rounds, thanks to which it has achieved a total of 9.6M€.

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