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CrediMarket agrees sale to Bauer Media Group


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Integral service around a transaction
BY : Diego GutiérrezMarch Mon, 2019

The Catalan CrediMarket, which offers an online platform for comparing financial products, has been sold to the German group Bauer. The operation has been worth around €30 million.

Your news has prompted us to search for operations of sale of companies in the financial comparators sector.

Sale of CrediMarket, Spanish financial comparator

CrediMarket is a online financial comparator which allows people to compare financial products. It aims to provide information to select the right products, such as mortgages, loans, accounts, cards, deposits and funds for private financial institutions, according to their profiles.

The company was founded in 2008 and is based in Barcelona. It was originally known as Bankimia, but in 2017 it changed to its current name. Its parent company is the Spanish Clabere Negocios.

At the beginning of March we learned of the sales transaction by CrediMarket on Bauerthe German media group. The amount of the transaction reached 30 million euros.

CrediMarket's shareholders included Cabiedes & Partners, Btov Partners, Grupo Padeinvest, Corpfin Capital and Mola.

Selling companies internationally

These are the most recent company divestments in the financial comparator sector. If you are still interested in the FinTech for SMEs sector, you can access a more generalised analysis through this post.

 

1. Finanzcheck

Scout24the digital marketplace expert, confirmed on 18 July 2018 the acquisition of Finanzcheck. The amount of the transaction reached 285 million euros in cash.

Finanzcheck is an online lending platform that allows German consumers to compare their personal loans and private financial products. The platform provides its clients with visibility on all available loans covering the entire value chain from customer acquisition to credit scoring and ultimately contract signing. In addition, Finanzcheck offers white label technology solutions and B2B consumer finance for brokers and banks.

The company receives funding from Acton Capital Partners, HarbourVest Partners, TA Ventures or HarbourVest Partners, among others. Shortly before the sale was confirmed, some of these firms 33 million euros were invested in Finanzcheck..

 

2. BrokerDeal

Catena Mediathe Malta-based marketing company, announced on 12 April 2018 its expansion into the German affiliate market by acquiring BrokerDeal. The deal was valued at €3.6 million.

BrokerDeal is a German company that allows compare and evaluate financial services brokers. They help in the process of finding brokers objectively and free of charge. They make comparisons of brokers for Forex, CFDs and shares or certificates tailored to the needs of clients. The company generated 300,000 euros in sales during its last quarter and was praised by Catena Media for its focus on "large private investors".

Henrik Persson Ekdahl, acting CEO of Catena Media, had this to say about the deal: "This acquisition is strategic for Catena Media. In November last year, we took the first step to enter a new vertical market, financial services. Since then, we have acquired assets and staffed our organisation. We are now in a position to accelerate this strategic initiative and the acquisition of BrokerDeal certifies that this is happening.

 

3. Magnify Money

Founded in 2014 and based in New York, MagnifyMoney offers consumers personalised comparisons of banking products in a free, unbiased and easy-to-navigate interface. With its Magnify Transparency Score, banking and credit card products are ranked according to simplicity and fee structure, making it easy for consumers to quickly evaluate products that have the least amount of fine print, for example.

The company digs deep to find recommendations that are not clear on other sites and its recommendations and tools have been cited by major media outlets. Jean Chatzkyfor example, has described it as the best place to compare loans. It was also named one of the best money blogs by U.S. News and World Report.

LendingTree announced on 20 June 2017 the acquisition of MagnifyMoney. The transaction was effected 39.5 million USD29.5 of which were in cash.

"The acquisition of MagnifyMoney is a continuation of LendingTree's acquisition strategy and accelerates our product and marketing channel diversification efforts," said Doug Lebda, founder and CEO of LendingTree.

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