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Beonprice: Hospitality sector


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Integral service around a transaction
BY : Diego GutiérrezJanuary Wed, 2020

Beonprice is a company from Salamanca that has developed HQI, the only index in the hotel market that measures the integral quality of a hotel.

In January, it sold part of its shareholding for €2.5m.

With this sale, it is seeking to consolidate its position in its current markets, Spain and Latin America, as well as its expansion in Europe.

The world of tourism is one of the most active sectors worldwide, and tourists are becoming more and more prepared.

For this reason, companies have been able to combine, within the concept of the hospitalityThe company's services, both the comprehensive range of services on offer and the demand from customers.

Beonprice: Hospitality sector

Few people nowadays travel simply for the sake of travelling, as they also want to soak up fuller experiences that are more fulfilling and motivating.

The tourism, hospitality and catering industry is well aware of this fact, as evidenced by its businesses and the movement of corporate finance in the sector.

GETTING TO KNOW BEONPRICE

It is one of the most innovative solutions in the sector hospitality at the international levelwith headquarters in Salamanca and offices in Madrid, Barcelona, Mexico City and Bogotá.

In fact, the aim of Beonprice is to lead and transform the system strategy with artificial intelligence technology. revenue management (RMS) in the aforementioned sector.

MAJOR INTERNATIONAL HOTEL BRANDS

Founded in 2012, it works with over 2,000 properties in more than 30 countries.

These include international hotel brands such as Catalonia, Hotelatelier, Iberostar y HM Resortsamong others.

HQI

Technology RMS by Beonprice is based on the HQI (Hotel Quality Index) as a disruptive element in its artificial intelligence technology.

It helps hotels maximise revenue by finding the best rate based on a combination of evolving consumer demand and market supply.

In this way, it manages to simulate the behaviour of each person taking into account the price and quality of the establishment and the competitive set, mainly in the recommendations.

FUTURE PROSPECTS

The company expects to double its customer base in the next three years.

This is because hoteliers are looking for revenue management tools to improve distribution and booking productivity.

Also to manage complex tariff calculations.

SALE OF SHAREHOLDING

Today, Beonprice wants to continue to develop and transform its technology, and look for new ways to offer innovative solutions to continue to bring maximum value to its customers.

Therefore, this January, the company has sold part of its shareholding in the company to a roundA, series A, amounting to 2,5M€.

Adara Ventures has been the main investor in this salebut it has also counted with the participation of KFund y The IBHThe two new partners, who reinforce their investment in the company as two existing partners.

It is also pursuing two other objectives:

  • Consolidation of the company in its current markets (Spain and Latin America).
  • Expanding into Europe

OTHER SIMILAR ROUNDS IN THE SECTOR

GURUWALK

Guruwalk is the leading international marketplace for walking tours paying only for what you want.

They are also known as "free tours", and are present in more than 70 countries.

Founded in 2017, this Valencian company sold part of its shareholding at the end of 2019 in a seed round worth $1M for their growth.

RENTALS UNITED

It is a Spanish Start Up, based in Barcelona, and dedicated to the development of software for the management of holiday properties..

With its latest partial sale of shares, Rentals United got 3,8M€ for the development of its technological product and its international expansion.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

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