Beonprice: Hospitality sector

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Integral service around a transaction
BY : Diego GutiérrezJanuary Wed, 2020

Beonprice is a company from Salamanca that has developed HQI, the only index in the hotel market that measures the integral quality of a hotel.

In January, it sold part of its shareholding for €2.5m.

With this sale, it is seeking to consolidate its position in its current markets, Spain and Latin America, as well as its expansion in Europe.

The world of tourism is one of the most active sectors worldwide, and tourists are becoming more and more prepared.

For this reason, companies have been able to combine, within the concept of the hospitalityThe company's services, both the comprehensive range of services on offer and the demand from customers.

Beonprice: Hospitality sector

Few people nowadays travel simply for the sake of travelling, as they also want to soak up fuller experiences that are more fulfilling and motivating.

The tourism, hospitality and catering industry is well aware of this fact, as evidenced by its businesses and the movement of corporate finance in the sector.


It is one of the most innovative solutions in the sector hospitality at the international levelwith headquarters in Salamanca and offices in Madrid, Barcelona, Mexico City and Bogotá.

In fact, the aim of Beonprice is to lead and transform the system strategy with artificial intelligence technology. revenue management (RMS) in the aforementioned sector.


Founded in 2012, it works with over 2,000 properties in more than 30 countries.

These include international hotel brands such as Catalonia, Hotelatelier, Iberostar and HM Resortsamong others.


Technology RMS by Beonprice is based on the HQI (Hotel Quality Index) as a disruptive element in its artificial intelligence technology.

It helps hotels maximise revenue by finding the best rate based on a combination of evolving consumer demand and market supply.

In this way, it manages to simulate the behaviour of each person taking into account the price and quality of the establishment and the competitive set, mainly in the recommendations.


The company expects to double its customer base in the next three years.

This is because hoteliers are looking for revenue management tools to improve distribution and booking productivity.

Also to manage complex tariff calculations.


Today, Beonprice wants to continue to develop and transform its technology, and look for new ways to offer innovative solutions to continue to bring maximum value to its customers.

Therefore, this January, the company has sold part of its shareholding in the company to a roundA, series A, amounting to 2,5M€.

Adara Ventures has been the main investor in this salebut it has also counted with the participation of KFund and The IBHThe two new partners, who reinforce their investment in the company as two existing partners.

It is also pursuing two other objectives:

  • Consolidation of the company in its current markets (Spain and Latin America).
  • Expanding into Europe



Guruwalk is the leading international marketplace for walking tours paying only for what you want.

They are also known as "free tours", and are present in more than 70 countries.

Founded in 2017, this Valencian company sold part of its shareholding at the end of 2019 in a seed round worth $1M for their growth.


It is a Spanish Start Up, based in Barcelona, and dedicated to the development of software for the management of holiday properties..

With its latest partial sale of shares, Rentals United got 3,8M€ for the development of its technological product and its international expansion.

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