Beonprice is a company from Salamanca that has developed HQI, the only index in the hotel market that measures the integral quality of a hotel.
In January, it sold part of its shareholding for €2.5m.
With this sale, it is seeking to consolidate its position in its current markets, Spain and Latin America, as well as its expansion in Europe.
The world of tourism is one of the most active sectors worldwide, and tourists are becoming more and more prepared.
For this reason, companies have been able to combine, within the concept of the hospitalityThe company's services, both the comprehensive range of services on offer and the demand from customers.
Few people nowadays travel simply for the sake of travelling, as they also want to soak up fuller experiences that are more fulfilling and motivating.
The tourism, hospitality and catering industry is well aware of this fact, as evidenced by its businesses and the movement of corporate finance in the sector.
It is one of the most innovative solutions in the sector hospitality at the international levelwith headquarters in Salamanca and offices in Madrid, Barcelona, Mexico City and Bogotá.
In fact, the aim of Beonprice is to lead and transform the system strategy with artificial intelligence technology. revenue management (RMS) in the aforementioned sector.
Founded in 2012, it works with over 2,000 properties in more than 30 countries.
Technology RMS by Beonprice is based on the HQI (Hotel Quality Index) as a disruptive element in its artificial intelligence technology.
It helps hotels maximise revenue by finding the best rate based on a combination of evolving consumer demand and market supply.
In this way, it manages to simulate the behaviour of each person taking into account the price and quality of the establishment and the competitive set, mainly in the recommendations.
The company expects to double its customer base in the next three years.
This is because hoteliers are looking for revenue management tools to improve distribution and booking productivity.
Also to manage complex tariff calculations.
Today, Beonprice wants to continue to develop and transform its technology, and look for new ways to offer innovative solutions to continue to bring maximum value to its customers.
Therefore, this January, the company has sold part of its shareholding in the company to a roundA, series A, amounting to 2,5M€.
Adara Ventures has been the main investor in this salebut it has also counted with the participation of KFund y The IBHThe two new partners, who reinforce their investment in the company as two existing partners.
It is also pursuing two other objectives:
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