Beabloo, a specialist in digital marketing onmicanal and Big Data has bought Metriplica, focused on online analytics.

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Integral service around a transaction
BY : Diego GutiérrezJuly Fri, 2016
Technology company Beabloo has acquired online analytics company Metriplica for €2M to enhance the services Beabloo provides to its clients, making progress in attracting online shoppers to physical shops. Clients will be able to link the web analytics of a campaign with the consumer's offline behaviour.
About Beabloo

Beabloo offers technological tools for physical retailers to send information to their customers through digital screens in the shops at street level, mobile phones, websites and social networks and to measure their impact. In addition, the Spanish firm has technology (sensors and cameras) that anonymously detects people who visit shops to know where they look, what areas they walk through in the store, how long they queue in the changing rooms... And with its big data solutions, it allows its clients to exploit the millions of data generated every day in its stores to improve the quality of its services.

A purchase to strengthen its analytics services

The purchase of Metriplica, reinforces Beabloo's growth and expansion. "We want to be a major contributor to the digitalisation of the point of sale, especially in the field of O2O services, i.e. those that make it easier to attract online consumers to physical shops. Integrating online with offline, a growing trend, is essential to increase sales opportunities in today's environment. The acquisition of Metriplica allows us to strengthen our service offering. Our clients will be able to enjoy a more complete solution that will allow them, for example, to link the web analytics of a campaign with the offline behaviour of the consumer" comments Jaume Portell, CEO of Beabloo.

Beabloo's growth strategy over the last year

As we already told you in a post a few months ago, in May 2015 Beabloo closed a €10M funding round led by Softbank, in order to grow.

Beabloo is pursuing a strategy of geographical expansion. They are currently present in five European countries, two Latin American countries, the Middle East and China, where they are seeing very strong growth. They now intend to extend the commercial network to other European and Latin American markets.

About Metriplica

Metriplica, a consultancy specialising in web analytics, has also pursued a policy of growth in recent years. Last year it bought Watt Project, a Barcelona-based company in the same sector.

Metriplica is based in Barcelona and has offices in Valencia, Santiago de Chile, Medellín, Lima and Mexico City.

Metriplica began its journey in 2003, pioneering web analytics in Spain by becoming one of Google's first global partners in its Google Analytics solution in 2005 and creating the first master's degree in web analytics in Spanish-speaking countries, regulated at university level. Since 2008, it has not only operated in Spain but has also expanded into South America, providing digital analytics and big data support to leading clients in Chile, Colombia, Peru and Mexico, mainly.
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