Spanish online advertising and interactive marketing company Antevenio buys React2Media to grow in the US.

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Integral service around a transaction
BY : Diego GutiérrezJuly Wed, 2017
Spain's Antevenio enters the US with the purchase of React2Media. The company, which is listed on the Alternext market in Paris, will pay around eight million dollars to take over the New York-based company.

Antevenio corporate finance analysis

Spanish online advertising and interactive marketing company Antevenio buys React2Media to grow in the US.

Antevenio is a digital marketing company that was bought by the ISP group in 2016. The company is currently based in Barcelona, Madrid, Milan, Paris, Mexico City, Bogota and Buenos Aires. Among the services it offers are strategic performance marketing, sales and audience generation and a SaaS communication platform.

Antevenio is listed on Alternext, the Paris market. The company closed 2016 with an increase in profit of 64%. It did so mainly thanks to the improvement in its cost structure and the dynamism of its main markets - especially Latin America - and its technology division, which develops marketing software and provides associated services, whose revenues soared by 109% in this period.

Antevenio maintains a solid cash position, with no financial debt and cash of 6.8 million euros, 11% more than last year. This allows it to have the necessary resources to finance both its organic growth and possible future growth of the company. acquisitions. The workforce totals 187 people, 141 pT+1T of whom are dedicated to R&D work. So far this year, the company's share price has risen by almost 20%.

About React2Media

React2Media is a leading global performance marketing company focused on user acquisition.

Founded in 2008, React2Media has a very similar profile to Antevenio: it has developed both proprietary technology and associated services and also has a significant presence in the vertical portals arena, so there is a strong potential for operational synergies.

React2Media closed the last financial year with revenues of more than 5 million euros and a staff of 12 people. Its client portfolio is made up of advertisers, media agencies and publishers.

On procurement

The purchase of React2Media will allow the group to enter the United States. Although the exact amount of the transaction is not known, it will not exceed USD 8.5 million (EUR 7.6 million).

As explained by the Spanish group, the transaction (pending final closing) will be divided into two parts. In the first phase, Antevenio will acquire 51% of React2Media's shares for two million euros, while the rest of the capital will be acquired progressively until 2021.

Following the acquisition, Alexander Schaller and Jordan Galbraith, founders of React2Media, will remain with the team for the next three years.

Joshua Novick, CEO and founder of Antevenio, highlights that this transaction "takes our company to the next level of international development. We felt it was vital to establish ourselves in the US, the largest and most innovative market in digital marketing. The match with React2Media was the starting point for a new project as ambitious as this one. The quality of the management team, the technological and knowledge complementarity and the support of our parent company ispD, which already has a presence in the United States, are strong levers for the success of the project".

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