We take a look at Salesforce's latest investments

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Integral service around a transaction
BY : Diego GutiérrezOctober Thu, 2018

We analyse from a corporate finance point of view, the investment received by Copado, the Spanish startup that offers a launch management platform on the Salesforce AppExchange in a deal led by Insight Venture Partners with the participation of Salesforce Ventures.

We analyse from a corporate finance point of view, the investment received by Copado, the Spanish startup that offers a launch management platform on the Salesforce AppExchange in a deal led by Insight Venture Partners with the participation of Salesforce Ventures.

Copado, the cloud-based software technology platform

Founded in 2013 by CEO Philipp Rackwitz and CTO Federico Larsen, Copado  is a company dedicated to the development of implementation and version management platforms. In this way, Copado, thanks to its team of experts, assumes the responsibility of reviewing, updating and managing metadata backups, basic tools for the proper functioning of any business.

The Madrid-based platform enables Salesforce customers to clear their backlog of feature requests and release functionality faster to end users. Today, companies of all sizes have adopted Copado to manage their releases, reduce implementation timelines and lower their project costs.

Copado closes €7.5M Series A round of funding

Copado has closed a €7.5M funding round. The deal was led by Insight Venture Partners and Salesforce Ventures, the venture capital arm of the company. venture capital is of Salesforce.

On the one hand, Insight Venture Partners is a leading global venture capital and private equity firm that invests in high-growth software and technology companies. Founded in 1995 in New York City, Insight currently has more than 20,000M$ in assets under management and has invested in more than 300 companies worldwide. As such, its goal is to find, fund and work with companies that pose new corporate challenges, in return Insight provides hands-on experience and resources to accelerate growth.

On the other hand, Salesforce Venturesthe global leader in CRM, founded in year. Salesforce Ventures, the company's corporate investment group, invests in the next generation of enterprise technology that extends the customer domain on the Salesforce platform, helping companies connect with their customers in new ways. Portfolio companies receive funding, as well as access to the world's largest cloud ecosystem and guidance from Salesforce innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce's expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 270 enterprise cloud startups in 17 different countries since 2009. Salesforce Ventures partners with Pledge 1% to encourage our portfolio companies to make giving back a priority. Pledging 1% is an easy way to leverage a portion of your future success to support nonprofits in your community. It's a small commitment today that can have a big impact tomorrow.

The Salesforce Impact Fund builds on previous investments in companies driving positive social change and aligns with Salesforce Ventures' charter to strategically invest in companies built on the Salesforce platform to deliver unique capabilities to Salesforce customers. The first recipients of funding from the Salesforce Impact Fund include Ellevest and Andela. Ellevest is an investment platform designed for women that aims to address the gender investment gap. Andela, on the other hand, works to build high-performing engineering teams with Africa's best developers to help companies overcome the tech talent shortage and create better products, faster.

Analysis of recent Salesforce Ventures transactions

The table below lists the last three deals completed by Salesforce Ventures:


CompanyCountryDescription Total amount of investmentDate of the last round
OmiseThailandOmise is an online payment gateway offering a wide range of processing solutions for any business need.$45,4M18/10/2018
Merrco PaymentsCanadaMerrco is a secure payment gateway with fully customisable compliance controls.$30M25/10/2018
PayworksGermanyPayworks offers next generation payment platform technology.$19M14/02/2018
The CPAY GroupUnited KingdomThe CPAY Group is one of Europe's largest digital currency firms, offering wallets, debit cards, B2B payments and investments.$18,1M01/11/2017
SharkPayUnited StatesSharkPay is an innovative and easy-to-use payment gateway that accepts more than 20 different payment methods, including cryptocurrencies such as Bitcoin.$16,3M17/03/2017
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