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We take a look at Salesforce's latest investments


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Integral service around a transaction
BY : Diego GutiérrezOctober Thu, 2018

We analyse from a corporate finance point of view, the investment received by Copado, the Spanish startup that offers a launch management platform on the Salesforce AppExchange in a deal led by Insight Venture Partners with the participation of Salesforce Ventures.

We analyse from a corporate finance point of view, the investment received by Copado, the Spanish startup that offers a launch management platform on the Salesforce AppExchange in a deal led by Insight Venture Partners with the participation of Salesforce Ventures.

Copado, the cloud-based software technology platform

Founded in 2013 by CEO Philipp Rackwitz and CTO Federico Larsen, Copado  is a company dedicated to the development of implementation and version management platforms. In this way, Copado, thanks to its team of experts, assumes the responsibility of reviewing, updating and managing metadata backups, basic tools for the proper functioning of any business.

The Madrid-based platform enables Salesforce customers to clear their backlog of feature requests and release functionality faster to end users. Today, companies of all sizes have adopted Copado to manage their releases, reduce implementation timelines and lower their project costs.

Copado closes €7.5M Series A round of funding

Copado ha cerrado una ronda de financiación de 7,5M€. Esta operación ha estado liderada por Insight Venture Partners y por Salesforce Ventures, brazo de venture capital is de Salesforce.

On the one hand, Insight Venture Partners is a leading global venture capital and private equity firm that invests in high-growth software and technology companies. Founded in 1995 in New York City, Insight currently has more than 20,000M$ in assets under management and has invested in more than 300 companies worldwide. As such, its goal is to find, fund and work with companies that pose new corporate challenges, in return Insight provides hands-on experience and resources to accelerate growth.

On the other hand, Salesforce Venturesthe global leader in CRM, founded in year. Salesforce Ventures, the company's corporate investment group, invests in the next generation of enterprise technology that extends the customer domain on the Salesforce platform, helping companies connect with their customers in new ways. Portfolio companies receive funding, as well as access to the world's largest cloud ecosystem and guidance from Salesforce innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce's expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 270 enterprise cloud startups in 17 different countries since 2009. Salesforce Ventures partners with Pledge 1% to encourage our portfolio companies to make giving back a priority. Pledging 1% is an easy way to leverage a portion of your future success to support nonprofits in your community. It's a small commitment today that can have a big impact tomorrow.

The Salesforce Impact Fund builds on previous investments in companies driving positive social change and aligns with Salesforce Ventures' charter to strategically invest in companies built on the Salesforce platform to deliver unique capabilities to Salesforce customers. The first recipients of funding from the Salesforce Impact Fund include Ellevest and Andela. Ellevest is an investment platform designed for women that aims to address the gender investment gap. Andela, on the other hand, works to build high-performing engineering teams with Africa's best developers to help companies overcome the tech talent shortage and create better products, faster.

Analysis of recent Salesforce Ventures transactions

The table below lists the last three deals completed by Salesforce Ventures:

 

CompanyCountryDescription Total amount of investmentDate of the last round
OmiseThailandOmise is an online payment gateway offering a wide range of processing solutions for any business need.$45,4M18/10/2018
Merrco PaymentsCanadaMerrco is a secure payment gateway with fully customisable compliance controls.$30M25/10/2018
PayworksGermanyPayworks offers next generation payment platform technology.$19M14/02/2018
The CPAY GroupUnited KingdomThe CPAY Group is one of Europe's largest digital currency firms, offering wallets, debit cards, B2B payments and investments.$18,1M01/11/2017
SharkPayUnited StatesSharkPay is an innovative and easy-to-use payment gateway that accepts more than 20 different payment methods, including cryptocurrencies such as Bitcoin.$16,3M17/03/2017

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Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
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