We review the latest major investment rounds in the Digital Marketing Media sector in Europe. We also analyse AcuityAds' acquisition of Spanish company ADman Media.
AcuityAds is a Canadian technology company that provides targeted digital media solutions using Artificial Intelligence (AI), offering advertisers the ability to connect with their audiences across video, mobile, social media and display advertising.
ADman Media is a Spanish company that has developed a Supply Side Platform (SSP) for native formats, which enables the seamless distribution of advertisers' video content through high-quality publishers to achieve high engagement with audiences and maximise publishers' revenues.
The company, founded in 2010, is headquartered in Spain and has offices in the USA, France, Argentina, Brazil, Chile, Colombia, Mexico and Chile.
AcuityAds, a Canadian-based provider of digital media solutions, has agreed to acquire 100% from Spain's Adman Media for up to €12 million.
Among the vendors is the firm of venture capital is Inveready Capital, which invested in the company in 2011. Closing of the transaction, which is expected in the second quarter of 2018, is subject to customary conditions, including approval by the TSX Venture Exchange.
AcuityAds will acquire 100% of ADman Media's shares in exchange for a combination of cash and earn-outs, the two companies have announced. Adman Media shareholders will receive an upfront payment of €3M. The remainder of the purchase price will be paid over the next 3 years based on the achievement of certain targets.
The purchase gives AcuityAds access to the Supply side of the market through direct relationships with ADman Media publishers. It also provides the group with "incremental and fully complementary revenues", according to its management, through the launch of SSP video in the US, which is one of the largest Spanish-speaking countries in the world. In addition, the deal allows AcuityAds to open its own offices in nine additional markets in Europe, Latin America and the US.
| Company | Description | Country | Amount | Date |
|---|---|---|---|---|
| Quinyx AB | Quinyx is the Scandinavian leader in Workforce Management, a resource-intensive area that is very prominent in most companies. | Sweden | $12M | Dec 2017 |
| Stratumn | Stratumn is a network technology company that partners with large organisations to protect their critical process data. | France | €7M | Jun 2017 |
| CrossEngage | CrossEngage helps you deliver a better customer experience through relevant and consistent cross-channel communication per user. | Germany | €5M | Nov 2017 |
| Starschema | Starschema is a provider of data warehousing, business intelligence and big data services. | Hungary | $5M | Feb 2018 |
| Peak | Peak provides a subscription-based data analytics service with end-to-end management and rapid implementation and return on value. | United Kingdom | £2,5M | Sep 2017 |
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