In today's world, the availability of insights to help make decisions is a necessity, and companies increasingly need to be equipped with complete information and reports that allow them to make the best decisions.
Moreover, due to the speed of change, this information has to be up-to-date, companies are beginning to demand greater flexibility, and market research, such as that carried out by Zinklar, has to be conducted at a faster pace to avoid obsolescence of the published information.
This is why more and more companies are emerging to compete with the large retail chains. research or sectoral insights by being able to offer less bureaucratic, faster and more personal processes that are different from classic companies.
One of the companies operating in this sector is the Spanish company ZinklarThe company was able to raise €1m in mid-April to provide cash and increase its cash position.
Zinklar is a market research platform based on its simplicity, ease of use and assistance from a team of specialised researchers, and has the differentiating feature of obtaining results in less than 3 hours.
In order to achieve this speed, the platform is equipped with Agile Market Research tools that capture consumer information every day and feed it into the platform.
It is currently used by more than 100 leading companies, including Reckitt Benckiser, Duracell, Unilever, Orange and Jaguar Land Rover.
Dalia is a German company focused on the B2B market research with access to information sources from 100 countries.
Through its platform, it uses Machine Learning and Big Data technology to collect information, conduct surveys and draw conclusions from different data sources in real time.
Thanks to the disruption the company generated by integrating a multifunction within the company, it was able to raise more than $7M in 2007.
This firm is responsible for the customised market researchoriented to holistic researchincluding face-to-face interviews, online interviews and compilation of sectoral reports.
Another distinctive feature is the format of information collection, which can be obtained through a self-explanatory video that can be easily sent and viewed throughout the organisation.
Due to these capabilities the firm has been able to raise $45M in order to cover investment needs and initial cash flows.
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