Adtz y UserZoom, que han realizado acquisitions en este último mes, son dos ejemplos de empresas españolas que han apostado por la innovación, han recibido el apoyo de los inversores y ahora apuestan por el mercado internacional para seguir creciendo.
Userzoom buys YouEye
Userzoom is a Spanish company specialising in web analytics and usability and smart mobile devices, which last October received a €30M round of funding, making it one of the largest investments in a Spanish startup in the last two years.
The investors who backed the company were TC Growth Partners together with StepStone Group and Trident Capital.
The Barcelona-based firm has offices in Munich (Germany), London (UK), San Jose (USA) and Sydney (Australia) and has now decided to buy the Californian company. YouEyea startup specialising in usability testing through decrowdsourcing, focusing on the quality of the user panels that carry out usability and user experience testing of websites.
ADTZ buys UK-based Glow Digital Media
ADTZ which has positioned itself as one of Spain's leading social media advertising marketers in Southern Europe and Latin America, wants to go much further and has bought the large Anglo-Saxon market advertising company Glow Digital Media to become one of the world leaders in the field of social media advertising planning. The new group, which will operate under the brand name ADGLOW.
This acquisition is very good news for the Spanish startup ecosystem, as Glow Digital Media is a company that has received previous $8.25M in funding from prestigious investors such as Notion Capital, Onza Venture Capital and White Star Capital to undertake an ambitious commercial expansion project in international markets, as well as to carry out an unprecedented R&D investment for large-scale campaign management and optimisation.
Para Juan Domínguez, CEO de ADTZ, la nueva adquisición supone un reto importante para la compañía. «La compra de Glow nos permite acceder a clientes globales a los que prestar servicio de forma ininterrumpida todas las horas del día, todos los días del año. El conocimiento del equipo de Glow en los mercados de habla inglesa y su relación con grandes clientes orientados a resultados, potencia nuestra área de cliente directo y conjuga a la perfección con la experiencia de ADTZ en agencias», comenta Domínguez.
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