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Splio, the retail marketing software receives €10M


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BY : Diego GutiérrezOctober Tue, 2016
Splio supports retail and luxury brands in the development of their online and offline marketing strategies, in a personalised and efficient way. Its SAAS solutions include campaign and CRM management and customer experience management.

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Splio receives investment round

Spliofounded in 2001, has just received $10M in its first round of funding, from investors such as Fonds Ambition Numérique, managed by Bpifrance, BNP Paribas Développement; and Amundi Private Equity Funds (PEF).

According to Mireille Messine, CEO of the company, the round will serve to strengthen its technological position. "We are in the right place at the right time with the right platform. We will use this equity investment to structure Splio, strengthen our technology position and raise awareness of our Spring solution".

"Splio, with a turnover of €15m in 2015, had been developing profitably and self-financed for 15 years. Gradually, subsidiaries have been created, first in Spain in 2009, then China, Brazil, Poland and Italy. The latter in 2015. Splio Spain is the first in terms of turnover," says Diego Gutierrez, an expert in corporate finance.

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