Food distribution finally changing?

Integral service around a transaction
BY : Diego GutiérrezJune Fri, 2013

venture capital isIn the last year, several initiatives have emerged in the food distribution sector with new models. Several of them have attracted the attention of investors and are ready to take on the big players such as Mercadona, Carrrefour and Eroski.

"These traditional operators maintain their presence on the internet as a necessity but not as a strategic commitment to the future. The new models bring substantial improvements in logistics and user experience in online shopping. The price advantage, even if it is used in a promotional way, it is difficult for a new initiative to access better conditions with much lower volumes," says Diego Gutierez (ABRA INVEST) agile distribution with reach throughout Spain

Ulabox is the brainchild of the US group Quidsi,,, among others-, which has revolutionised the formula for sending low-margin products quickly by robotising warehouses, optimising the space of the packages in which the products are sent, and reaching agreements with local courier companies, which are more agile. Ulabox is able to deliver in 24 hours throughout Spain, even less if you buy before 13:00 hours. The difference with respect to the competition lies in its reach throughout Spain, which it achieves by stocking more references - they have 3,000 - in each category and with local courier companies.

Your other super: discounts of up to 50%

It is an online sales portal that offers discounts of up to 50% on products from leading brands in the field of distribution, such as Vileda, Scottex and Pepsi. Ignacio Alba, director and co-founder of the company, estimates the initial investment of shareholders in 2011 at 500,000 euros round led by the former president of Spanair Ferrán Soriano. In 2012 they have also closed a round of investment by Caixa Capital Risk and accompanied by Mr. Soriano.

The comparator model: new models

Carritus focuses its attention on the web, where it offers a supermarket product price comparison tool. It has been the pioneer in the sector and is making an important commitment to become the reference for all users looking to save on their shopping basket.

Soysuper.comThe new supermarket is a new type of supermarket that allows you to make your shopping list and compare the prices of the main online supermarkets in Spain in a quick and easy way.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?