List of startups presented at the Wayra Madrid DemoDay 2013

Integral service around a transaction
BY : Diego GutiérrezApril Wed, 2013

Today, Wednesday 17 April in Madrid will present the startups that have been mentored and invested in by Wayra, Telefónica's incubator.

According to the information provided by Wayra, the companies to be presented are:


Bucmi is the answer to a question: If you buy flights, hotels, clothes, coffee capsules, make reservations for restaurants and many more things online, why not book an appointment with the beauty salon? Bucmi is a shared scheduling between professionals and clients that allow you to check the availability of the professionals you are most interested in, receive promotions and make appointments without having to pick up the phone and make a phone call. The online service allows you to book appointments at your convenience, and not have to make sure to call during business hours. Bucmi currently has 20 top end fashion hairdressers among its 60 salons in Madrid and has a launch promotion of a 40% discount on all services. Bucmi will continue to add new sites to the platform as well as other discounts.


There are more than 1.3 billion smartphones in the world and more than 200 million people are used to share their photos with these devices, in fact more than 10 million photos are shared every day. Those are our potential customers because ..... Graffter is the coolest evolution of smartphone photo taking. They have never been able to use real city walls to be able to project their images Users. With Graffter it is now possible.
It is as easy as physically choosing the wall (stadium, restaurant, monument, etc.) the user wants to use, the application will visually identify the wall you are in front of, and will show you photographs that other users have left so you can comment on them or leave your own images. The ease of use of this application would allow it to be used as a new virtual space for advertising.
With Graffter you will never see the city in the same way.


Hiveplay brings the jukebox to the smartphone. Hiveplay allows its users to vote for the next song to be played at their favourite venues. We offer music to venues, interaction with TV and social media. In addition, we offer a CRM for venues, allowing them to know their customers better, and with this data they can elaborate more appropriate customer segmentation.


Invoost is a game where players compete in stock trading tournaments with virtual money for the chance to win real money! We combine fantasy sports with stock market gambling in a real money game. We are currently hosting the largest college stock trading championship in the United States.


Parents in today's society have less and less time to think of activities for their children, or are frustrated with the lack of ideas, but want to find the best time to enjoy with their children. is a clear, simple and comprehensive search engine for busy parents looking for fun activities to enjoy the best quality time with their children. The best ideas to do indoor, outdoor and online filtered by age, geo-reference, weather, prices ... for all cities in Spain. Parents can select their favourite activities or filters, search what other parents are doing, compare, share or find the best deals of the day.


In Origo you are your opinions and that is your fingerprint, opinions about the things you are surrounded by, your experiences and your thoughts. Those are the reasons for the way you are (your background). Everyone has an opinion about everyday things, sharing them can help to show the way you see the world, it is possible to get to know interesting people and get to know different points of view. A world without opinions is like a world without people.
Origo will provide brands with a dashboard and a private API, all data that will allow them to measure in real time and analyse how the brand is perceived as well as to see how competing brands are perceived. With this useful tool, brands will have direct communication about how a campaign is doing, whether it is affecting users in the way they want it to as well as review what competitive brands competitors may have an advantage.


PanamNav is the ultimate solution for authenticating space and time anywhere in the world.
From being able to authenticate your geographical position on social networks or shopping and paying with your phone, to secure banking transactions or data exchange files and authenticated securities trading to ensure mobile communications, power supply or make traffic more fluid... PanamNav will be at your side to provide trust and security in human relations. The 21st century economy needs trust, and that trust is served by PanamNav.


Zuzeen is the platform made by the artist to deliver his live content through a customised channel that will also be embedded on his Facebook page, website or mobile app. All this will allow the artist to connect with fans and media throughout in an interactive way.

Diego Gutiérrez Zarza

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