Valencian startup Sales Layer raises €1.2M in its second round of funding

, , , , , ,
Integral service around a transaction
BY : Diego GutiérrezSeptember Fri, 2017
Sales Layer, a startup specialising in Product Information Management, raises €1.2M in a funding round led by investment funds Swanlaab Venture Factory and Global Omnium.

About Sales Layer

Sales Layer is a Valencian technology startup specialising in PIM (Product Information Management) founded by entrepreneurs Álvaro Verdoy (CEO) and Ibán Borrás (CTO).

It is an intelligent catalogue management platform that helps retailers and industrial companies in omnichannel product management and marketing on any sales platform. This technology analyses available data and performs advanced content creation automation to centralise and synchronise products across all sales and communication channels.

Based in Castellón (Valencia), the startup has a team of eight people that it plans to increase its commercial strength and international reach. Alongside the founders, the management team is completed by Chandhu Nair and David Gobert-Cézanne.

Sales Layer already has reference clients in Spain, USA, UK, South Africa and Chile such as, among others, Porcelanosa, Reebok, Columbia or Le Coq Sportif.

1.2M for Sales Layer

Sales Layer has closed its second round of investment, raising €1.2M, in order to carry out its international growth and development plans. The venture capital is Swanlaab Venture Factorythe Spanish-Israeli group with offices in Madrid and Tel Aviv, has led this round together with Global Omnium which, with this investment, further strengthens its presence in the technology industry.

In 2013, the Valencian company made a first round of funding led by the open innovation platform Plug and Play, which has successful projects such as Paypal and Dropbox. At that time, Sales Layer already had the support of ENISA, a public institution that supports entrepreneurship, IVACE (Valencian Institute of Business Competitiveness), the Business Angel René de Jong and Plug and Play itself.

Other rounds of Product Information Management in 2017

Valencian startup Sales Layer raises €1.2M in its second round of funding


If you are looking for investors, you want to buy or selling a companyplease contact us. Abra Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?