La Nevera Roja, Groupalia and Offerum: buying startups at the right time

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Integral service around a transaction
BY : Diego GutiérrezFebruary Tue, 2016
The purchase of Groupalia and Offerum by Ofertix and La Nevera Roja by Just Eat that we have seen this week are a clear example that in the world of startups you have to know the right time to buy in order to win. Both the online discount market and the food delivery market boomed a few years ago, many startups were created, some of them who wanted to win, decided to grow through acquisitions, paying quite high prices, now these markets can no longer grow more and other startups buy these companies at a much lower price.


Just eat compra la Nevera Roja

El gigante británico Just Eat, líder del sector de la entrega de comida a domicilio en España, ha comprado el 100% de La Nevera Roja, la startup española  que el año pasado fue comprado por  la  alemana Rocket Internet.

La compra se ha producido dentro de un movimiento global entre Just Eat y Rocket Internet, por el que Just  eat ha adquirido además de La Nevera Roja, Hellofood Brasil, Hellofood México y la italiana PizzaBo.

La operación global ha sido firmada por un precio de €125M, mientras que el año pasado Rocket Internet pagó €80M, únicamente por la Nevera Roja. Si hiciéramos un reparto equitativo La Nevera Roja habría costado esta vez unos €31,2M.

Con la compra, Just Eat no sólo confirma su dominio absoluto en España, sino que, de hecho, lo expande hasta una situación casi monopolística. Un hecho que, de un modo u otro, pone fin a la guerra sucia que estaban librando ambas compañías en los últimos meses.

A corto plazo, parece que sólo podría encontrar competencia en Deliveroo, el grupo británico que, tras sus grandes resultados en su país natal, llegó a España a finales de 2015 dentro de sus planes de expansión.

Ofertix compra Groupalia y Offerum

MDS vende Groupalia y offerum  a Ofertix por alrededor de los €9M, una cantidad mínimo 10 veces menor de lo que se estarían valorando esas empresas hace tan solo 3 años.

Groupalia fue durante años una de las tecnológicas españolas más capitalizadas del sector, habiendo conseguido en total más de 55M de fondos internacionales como Index Ventures (Typeform), Insight Venture Partners (Wallapop) o General Atlanticin addition to Nauta Capital, Caixa Capital Risc y Atresmedia.

Offerum, fundada por Vicente Arias y Jesús Monleón en 2009, llegó a levantar más de $2M de Cabiedes & Partners y Bonsai Venture Capital. Desde el verano, Monleón y Arias no participan ya en las actividades de la empresa fusionada.

El mercado de los cupones no crece ni es ahora estable en España, pese a mover alrededor de €200M, el año pasado cayó un 15%.

If you are thinking of buying or selling your company, please contact us. Abra.Invest has a team of experts in buying and selling technology startups at your disposal. Call + 34 946424142 or fill in the contact form.

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