Capital's interest in Market Research. Caixa and Sabadell invest in Snappy

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Integral service around a transaction
BY : Diego GutiérrezNovember Mon, 2017

We analyse the capital commitment to companies specialising in market research solutions. The Catalan online platform Snappy closes a €1.3M round led by Criteria Caixa and Banc Sabadell.

We analyse the capital commitment to companies specialising in market research solutions. The Catalan online platform Snappy closes a €1.3M round led by Criteria Caixa and Banc Sabadell.

About Snappy

SnappyMovil Access, the brand under which the Spanish startup Movil Access operates, is a company specialising in the provision of market research solutions. It is an integrated solution that allows you to collect opinion and data via mobile from a representative sample of target consumers, exploit it, and deliver it in real time to your customers, as useful business information to assist in real-time decision making.

Its online platform allows users to design their own research projects and launch them on the spot to dozens of representative consumer targets, who receive and answer their questionnaires via their mobile phones. Thus, users can obtain results in real time and close their projects in less than 3 hours.

Based in Barcelona, Snappy was founded in 2015 and started operating in 2016 thanks to a first round of €300,000, provided by private investors and the Catalan fund Inveready Capital. Since then, the startup is present in Spain and Mexico, where it offers its services to 70 clients, mostly large and medium-sized companies. It has 10 people on staff and reached a turnover of €200,000 in 2016, expecting to earn about €1M this year and reach €2.5M in 2018.

Snappy expects to achieve this growth through its expansion into new countries, especially the UK and the US, where it will land in the coming months. The Catalan startup also expects to close a new round of investment in 2019 and thus begin to generate profits.


Snappy closes €1.3M investment round

Online market research platform Snappy has closed a €1.3M funding round, co-led by the investment arms of Criteria Caixa and Banc Sabadell (Caixa Capital Risc and Sabadell Venture Capital), and in which also participated Inveready Capital (Inveready Technology Investment Group). This is the first joint operation for Criteria Caixa and Banc Sabadell.

The company will use the funding to internationalise its business, improve the user experience and strengthen research, analysis and reporting activities.


Main rounds of Market Research in 2017

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Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
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Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
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We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

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