China's Shiji Group has acquired Spain's ReviewPro, a world leader in online reputation in the hotel sector.

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Integral service around a transaction
BY : Diego GutiérrezJanuary Wed, 2017
China's Shiji has paid €26M for the Spanish company, which operates globally, ReviewPro. The company offers Online Reputation Management (ORM) and Hotel Satisfaction Surveys (GSS) applications that allow hoteliers to gain a better understanding of their strengths and weaknesses.
About ReviewPro

Reviewpro was founded in October 2008, although the marketing of its services began in September 2009. Its goal: to launch a world-leading online reputation company for hotels. ReviewPro is dedicated to analysing and segmenting the comments, photographs, videos and opinions in more than 40 languages that users post on the Internet about hotels. This information is used by hotels to provide analytics, customer intelligence and automated reports that help hotels manage their organisation in the areas of sales and marketing, online distribution, yield management and operations and quality.

ReviewPro is a leader in its sector. In fact, 90% of the hotels that have contracted online reputation monitoring services do so with ReviewPro. Seventeen of the top 25 chains in Spain are clients of the company. Furthermore, in its international expansion ReviewPro already has thousands of clients in 70 countries, being present in all 5 continents.

This growth has been possible thanks to a large investment for the development of their technology and product development, for which they have made 4 rounds of investment for a total amount of $6.68M. The latest €3M round was led by Active Venture Partners.

About Shiji

Shiji is the leading manufacturer of information systems for the Chinese hospitality industry. It is now also diversifying into the restaurant and retail sectors, becoming the leading software provider in both industries. Shiji has a platform of consumer-centric big data application services. Shiji currently has more than 30 subsidiaries located in major Chinese cities and overseas markets (Singapore and Munich) with around 3,000 employees.

Last year Shiji bought Hetras, a German company that supports hotels with cloud-based facility management software.

About the purchase

Shiji has acquired a majority stake in the company for €26M. ReviewPro's founders and management team will continue to lead the company as it scales its global growth plan and launches new products and services.

"The acquisition of Reviewpro fits perfectly with the policy of Shiji, which is developing world leading products and technologies that target the international market and accelerate its globalisation process," says Diego Gutierrez, corporate finance expert at Abra Invest.

RJ Friedlander, one of ReviewPro's founders and CEO commented "We are delighted to join one of the world's leading hotel technology companies" " Their vision, strategy and experience will help us scale ReviewPro as we continue to expand geographically and extend our product and service offerings".

Other companies in the Hoteltech sector in Spain that have raised investment

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If you are looking for investors, you want to buy or selling a companyplease contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.

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