Contact

Acquisition of companies in the thematic web sector


, ,
Integral service around a transaction
BY : Diego GutiérrezOctober Tue, 2018

We analyse the purchase of companies en el sector de las webs temáticas desde el punto de vista del corporate finance. Webedia has acquired Weblogs from the same sector. This acquisition has been valued at approximately 10 million euros and allows the Webedia Group to reach more than 70 million unique users per month.

Get in touch with our experts.

We analyse from the point of view of the corporate finance the move by the thematic web company Webedia, which acquired the company Weblogs in the same sector. This acquisition has been valued at approximately 10 million euros and allows the Webedia Group to now have more than 70 million unique users per month.

Variety of thematic channels on Weblogs

Weblogsbased in Madrid, is a company of online media focused on five thematic channels (technology, lifestyle, motoring, leisure and economy), with more than 30 specialised digital publications, including Xataka, Genbeta, Vitónica and Motorpasión.

It was founded in 2005 by Julio Alonso Alcaide, current CEO of the company, with the aim of creating a technology blog. Over the years they developed their service with the ambition of one day becoming the leaders of the national digital media market. The publication of specialised and quality websites have finally made Weblogs one of the most highly rated digital media companies in Spain.

With a current workforce of 13 employees, the company has an annual turnover of around 5.5 million euros. This operating income has been growing steadily since 2011, when it already had a turnover of 2 million euros. However, the economic profitability of the company has fluctuated in recent years and in 2017 it achieved an EBITDA of 878,103 euros.

Weblogs is one of the largest recipients of online advertising in the sector and to channel this advertising it created, together with El Confidencial CM Nativos, a marketing company that earned them 1.3 million euros in 2017 and 1.2 million euros for its partner.

CORPORATE FINANCE EXPERTS

Webedia Group acquires Weblogs

WebediaFrench multinational owner of leading media dedicated to online entertainment such as SensaCine and 3DJuegos, has acquired the whole of Weblogs for approximately 10 million euros, far from the 21 million euros at which the company was valued a few months ago.

Webedia has a strong presence in key markets such as France, the United States, Germany and Brazil, and the acquisition of Weblogs is a sign of its firm bets on the Spanish marketafter acquiring 3DJuegos, one of the most important video game websites, a few seasons ago. In addition, the group also has Vizz, the most important agency representing content creators in Spain, which exclusively manages Top Talents such as ElRubius, Willyrex and Vegetta777, among others, accumulating around 800 million monthly views and almost 300 million followers on their social networks.

On the other hand, this union allows the creation of one of the first Digital Brand Services offers, one of the most key synergies for both companies. This offer consists of providing brands with a complete portfolio of services from the creation and management of content platforms, social media management, video content production or events, which are included in a 360º digital strategy. Leading and emblematic brands such as Coca-Cola, Orange, L'Oreal and El Corte Inglés were pioneers in this type of service.

Until the end of the year, each company will continue to develop its strategy independently. In the meantime, work is being done on the organisation at group level in Spain and a joint global offer will be presented at the beginning of 2019.

International industry figures

Below, we highlight the most significant movements in the thematic web sector in recent times.

 20182017  
Sales$907.208K$861.390K
- In-game sales$670.877K$665.593K
- Announcements$236.331K$195.797K
EBITDA$48.819K$56.018K
% Growth-13%
EBITDA/Sales5%7%
EBIT$6.762K$25.724K
% Growth-74%
BN$15.457K$26.639K
ROE1%2%

Other posts that may interest you

Analysis of investment in web applications. Accel Partners invests in Dashdash

Ironhack, the Spanish web design and programming training company receives a €2.6M round of funding

Israeli freight management company buys Spanish competitor WebCargo

Yes you want to look for investors, buying a company or sell your company, contact our experts in Corporate Finance.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

M&A NEWS
INDUSTRIAL REPORTS
closearrow-circle-o-downchevron-downcrossmenu