From a corporate finance perspective, we analyse the third round of investment in Lodgify, the technology start-up that develops software for the promotion of holiday rentals.
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LodgifyLogdify, based in Barcelona for the last six years, offers users the possibility of creating a website in a matter of minutes to promote properties.Logdify differs from its competitors by bringing together under a single service a series of tools such as templates, instant booking through Stripe and PayPal, multi-platform management, multiple languages, currencies, etc. that simplify the process of promoting holiday rentals to users. amateurs in this sector and who want to promote their properties for holiday rentals.
In its growth phase, Lodgify has raised €4.3M this summer in a funding round led by the German media Intermedia Vermögensverwaltungs. With the resources received, the start-up will accelerate the development of its software, expand its team (it currently has around fifty professionals) and intensify its marketing activities. In addition, the company will design advanced connections with the major platforms in its sector, such as Airbnb and Booking.
In this third round of capital increase have also been involved Nauta Capital and Howzat Partners. Both the Spanish venture capital firm and the British investment group were already partners in Lodgify. In fact, in April 2016, both Nauta Capital and Howzat Partners were involved in Lodgify's second round of €1.4 million. In this round, Nauta contributed €1.1 million. Previously, the company had raised €600,000 from business angels. In conclusion, all these transactions now total €6.3 million raised by Lodgify.
The Vacation Rentals sector has an important niche market in Europe, especially in the UK where Lodgify will focus its activity. According to Radius Global Market Research there are 6.1 million vacation rental homes in the US and Europe. However, while in the US 43% of properties are managed by professional companies, in Europe that figure is between 24-40%, hence the opportunity for this sector lies in the old continent. The following graph shows five North American companies involved in the sector.
| Company | Country | Description | Total Investment ($) | Date |
|---|---|---|---|---|
| Practo | India | Practo is a technology company that improves the patient experience with simple technology products in India. | 234M | 16/01/2017 |
| Leaf Group | United States | Leaf Group is a diversified Internet company that builds platforms across its media properties and marketplaces. | 158,3M | 13/02/2018 |
| Eaze | United States | Eaze is an online marketplace and technology platform that provides legal access to cannabis through secure delivery. | 51,5M | 14/09/2017 |
| DocPlanner | Poland | DocPlanner is an online healthcare platform that allows patients to find local doctors and book appointments. | 50,8M | 24/05/2017 |
| HealthEngine | Australia | HealthEngine enables patients to find, book and manage their medical appointments through online tools. | 30,9 M | 4/04/2017 |
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