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Investment analysis in logistics fashion. The HUUB and Pathena


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Integral service around a transaction
BY : Diego GutiérrezJune Wed, 2018

We analyse the investment in logistics fashion from a corporate finance point of view. In this case, we will analyse the €2.5m investment in The HUUB, a company based in Portugal.

The HUUB

HUUB is a technology and logistics platform for fashion brands. It is compatible with all sales channels: eCommerce, wholesalers, own and franchise shops and marketplaces. It combines tracking, returns and customer care services to offer a unique customer experience. It also offers services through eCommerce platforms and shipping providers to create an ecosystem that simplifies manual and hard processes. It is a data-driven company, with Artificial Intelligence being one of the core competencies.

HUUB's global presence is demonstrated by the number of rapidly acquired brands worldwide. More than 30 brands, from 3 continents, in fashion and eCommerce industries, already have their complete supply chain orchestrated by HUUB.

 

Pathena and the investment in The HUUB

Portugal-based technology company HUUB has received a €2.5M equity investment from Portugal-based venture capital firm Pathena. The investment will provide funds for the company's technological development and international expansion.

PATHENA is a venture capital firm with a management team dedicated to driving the success of information technology and digital biomedical companies. Reputable and results-oriented team, strongly committed to a track record of partners working together for more than 15 years, with international presence and relevant experience in venture capital, technology, digital health and Medtech.

In addition to investing in The HUUB, Pathena has collaborated with a number of companies in different sectors, for example: Exago, a company that activates the collective intelligence of companies to solve key business challenges: from greater operational efficiency to new and more competitive offerings.

Other investments in the logistics fashion sector

Company Description Country Amount Date
Moda Operandi Moda Operandi is an online luxury fashion retailer that allows members to pre-order ready-to-wear accessories and jewellery. USA. USA. $165M 6/12/2017
Bolt Threads Bolt Threads is an engineered next generation of high performance fashion fibres. USA. USA. $123M 9/11/2017
i.am+ i.am + designs and manufactures wearable products. USA. USA. $117M 7/11/2017
H-FARM H-FARM is an innovative platform created in 2005 to help entrepreneurs launch new initiatives and support the digitalisation of companies. Italy $105M 16/2/2016
TCNS Clothing TCNS Clothing Pvt. Ltd. is a contemporary fashion clothing brand for women. India $140M 18/8/2016

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
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We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

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