Investment analysis in logistics fashion. The HUUB and Pathena

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Integral service around a transaction
BY : Diego GutiérrezJune Wed, 2018

We analyse the investment in logistics fashion from a corporate finance point of view. In this case, we will analyse the €2.5m investment in The HUUB, a company based in Portugal.


HUUB is a technology and logistics platform for fashion brands. It is compatible with all sales channels: eCommerce, wholesalers, own and franchise shops and marketplaces. It combines tracking, returns and customer care services to offer a unique customer experience. It also offers services through eCommerce platforms and shipping providers to create an ecosystem that simplifies manual and hard processes. It is a data-driven company, with Artificial Intelligence being one of the core competencies.

HUUB's global presence is demonstrated by the number of rapidly acquired brands worldwide. More than 30 brands, from 3 continents, in fashion and eCommerce industries, already have their complete supply chain orchestrated by HUUB.


Pathena and the investment in The HUUB

Portugal-based technology company HUUB has received a €2.5M equity investment from Portugal-based venture capital firm Pathena. The investment will provide funds for the company's technological development and international expansion.

PATHENA is a venture capital firm with a management team dedicated to driving the success of information technology and digital biomedical companies. Reputable and results-oriented team, strongly committed to a track record of partners working together for more than 15 years, with international presence and relevant experience in venture capital, technology, digital health and Medtech.

In addition to investing in The HUUB, Pathena has collaborated with a number of companies in different sectors, for example: Exago, a company that activates the collective intelligence of companies to solve key business challenges: from greater operational efficiency to new and more competitive offerings.

Other investments in the logistics fashion sector

Company Description Country Amount Date
Moda Operandi Moda Operandi is an online luxury fashion retailer that allows members to pre-order ready-to-wear accessories and jewellery. USA. USA. $165M 6/12/2017
Bolt Threads Bolt Threads is an engineered next generation of high performance fashion fibres. USA. USA. $123M 9/11/2017 + designs and manufactures wearable products. USA. USA. $117M 7/11/2017
H-FARM H-FARM is an innovative platform created in 2005 to help entrepreneurs launch new initiatives and support the digitalisation of companies. Italy $105M 16/2/2016
TCNS Clothing TCNS Clothing Pvt. Ltd. is a contemporary fashion clothing brand for women. India $140M 18/8/2016
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