Smartup announces purchase of Internet Advantage
Internet Advantage is one of the pioneering companies in the development of Seo and Sem in Spain, which last September sold its Dutch Internet Advantage subsidiary to the French group NetBooster .
Smartup specialises in digital online marketing services and internet advertising products for companies and startups.
With this acquisition, Smartup consolidates as a group of more than 50 professionals focused on ecommerce, Mobile, Inbound Marketing, Online Reputation Management and Data Driven Marketing, with a turnover of more than 4 million euros and presence in Spain, Mexico, Colombia and Peru, serving a portfolio of prestigious clients. such as Zumosol, Pescanova, Ticketbis, Bayer, Chicco, Control, Global Exchange or Next Seguros in Spain and Linio, Miora, Conershop, Sindelantal, BlaBlaCar, Petsy, Inadem, Anahuac, Colpatria, Fondo Nacional del Ahorro, Casa Editorial El Tiempo or Cofide in Latin America.
"Internet Advantage is the company's second purchase, following its late 2014 acquisition of ecommerce specialist agency 4ONE, but the company plans to make further acquisitions if they find players in a suitable state of innovation," says Diego Gutiérrez of Abra-Invest.
"Specialisation and internationalisation are key to staying competitive in the market and that is where we are heading," explains Elena Rodriguez of Internet Advantage.
Praedium acquires Markitude's 50%
The investment group Praedium which has traditionally invested in the fashion industry, has decided to invest in the fashion industry. Markitudea marketing and data platform that helps businesses master digital marketing to engage current and potential customers through a cloud application.
Markitude will develop new B2C solutions for large-scale data management that will be integrated with B2B marketing tools. The cloud subscription offering will be sold primarily to verticals such as retailers, consumer, tourism, healthcare, education, automotive and others.
Markitude also expects to start operations in Mexico and the United States soon. In the medium term, it will also operate in Japan, the world's third largest economy and a technological benchmark, especially in financial services and insurance.
Netvision buys Comunicare
Netvisionthe full-service company for individuals and freelancers, has made the largest purchase of an online marketing agency in Spain with the acquisition of Comunicare.
With this transaction, the PFA Group completes its range of consulting, management, risk prevention, design, web development, data protection and now also marketing services to its more than 40,000 customers.
If you are looking for financing, please contact us. Abra-Invest has a team of experts in alternative financing at your disposal. Fill in the contact form or call us on +34 946424142
Other posts that may interest you
New funds for the ICT sector, promoted by Carlos Blanco, Hotusa Ventures and Octopus
EN 
ES