Digital content managers receive $230M of venture capital

Integral service around a transaction
BY : Diego GutiérrezFebruary Wed, 2014
DIGITAL CONTENT MANAGEMENT VENTURE CAPITALDigital content is becoming king in entertainment and leisure as well as in business marketing. As proof of this, the venture capital is has invested 230M in 38 companies since 2012.




230M for 38 digital content management companies

More than 150 technology companies are active in the digital content sector in a significant way. From 2012 to date, 38 investment operations by venture capital have been registered.

"In an analysis of the type of companies, there is a predominance of companies dedicated to entertainment sectors such as cinema, sports and music. But we also find companies focused on niches such as the pet industry ( or like that of cars (" analyses Diego Gutierrez, an expert in alternative financing at Abra Invest.

Featured operations: Demandbase, Buzzfeed and Mashable.

The following operations stand out for the amount of the operations and the media impact they have had:

Demandbase:is the first segmentation and targeting platform that makes marketing plans more effective. It was awarded $15M Series D, from Scale Venture Partners ,Sigma PartnersAltos Ventures,Costanoa Venture Capital, Sutter Hill Ventures , Adobe Systems.

Buzzfeed: Focused on providing information and viral content from different thematic areas. Its technology detects thematic trends on the internet, and connects people in real time with content in real time. In January 2013 it raised 19M$ in Series D,  New Enterprise AssociatesRRE Ventures, Lerer VenturesMichael Lazerow, Kass Lazerow, SoftBank Capital

- Mashable: is the largest independent news source dedicated to covering digital culture, social media and technology. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Founded in 2005, Mashable received its first major round in January 2014 for an amount of $13M from New Markets Venture Partners,Social Starts, Michael LazerowKass Lazerow, Elio Leoni-Sceti

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