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Investors in mobile marketing to access consumers


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BY : Diego GutiérrezMay Thu, 2014

venture capitalNew technologies are changing the consumer's behaviour when it comes to making a purchase decision, the mobile phone, for example, is one of the tools that have been incorporated into the decision making process. The customer at the point of sale can compare prices, ask for opinions, look for offers. That is why in recent years companies have been created that provide mobile marketing services for large brands that see the mobile phone as an opportunity to interact with their customers. It seems that the trend for this type of company is on the rise as their effectiveness is becoming clearer and clearer. investors do not hesitate to bet on them.

Venture capital in mobile marketing companies

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Within mobile marketing, there are companies with very different functions, we wanted to make a selection of 5 American companies that have received rounds of funding. funding in recent years, the majority of them have received more than one round.

Mobile marketing companies include companies such as Verve mobile,  that thanks to its technology can reach consumers at the right time, such as Verve mobile, a world leader in mobile marketing that uses location to carry out marketing campaigns, Verve mobil has received 5 rounds of funding raising a total of $31.8M, the last one in 2013 for an amount of $14M, in which the following participated Nokia Growth PartnersBlueRun Ventures, Qualcomm Ventures .

Other types of companies break down the barriers of connection between customers and companies, like Janawhich connects consumers in emerging countries, who do not have data tariffs on their mobile phones, such as Nigeria and Bangladesh, with brands via SMS. Through these messages, companies get to know consumers' preferences, receive videos of them, etc. Jana Mobile has received 4 financing rounds for a total of $24M.

Other companies help you plan and optimise your mobile marketing campaigns, such as Grow MobileIn 2012, this company received a $10M round in 2012 from the hand of Bessemer Venture Partners.

Together Marketing is dedicated to creating eye-catching mobile marketing strategies such as videos to attract the attention of consumers and interact with them, this company has recently received a investment of $8 M.

Operations by type of rounds

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Because this market niche is still new and companies are just starting to be created, most of the rounds are venture rounds, although there have also been rounds at more advanced stages such as the one carried out by Verve Mobile, for $14M.

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