Will financial comparators make BBVA and Santander compete?

Integral service around a transaction
BY : Diego GutiérrezMay Mon, 2012

At present, the financial sector is being driven, either by market needs or by central bank requirements, to concentration by drastically reducing the number of financial institutions. As a natural consequence, financing costs are rising significantly. The Euribor + 0.5% for mortgages will no longer be seen.

On the other hand, a series of internet platforms have emerged, which are very widespread in the Anglo-Saxon market, and which allow different financial products to be compared. The revenue model, in general, comes from the generation of "leads" / enquiries about the different products. We have been studying some of them, and although there are quite a few, the most relevant ones are: It has been funded by anchor investors. Cabiedes & partners. The one that achieves the best SEO positioning for many of its categories. The reference inverter is Jot Mediathe online trading platform. It is the one that includes asset categories such as brokers and funds. The most important investor is Debaeque. Its calculator section and the possibility of receiving personalised reports are particularly noteworthy.

Almost all of them are oriented towards lending or funding products. There are only a few categories of asset products in the easiest to understand categories such as deposits. As users, we would like to see more fund comparator sections in all categories such as fixed income (corporate, emerging, etc.), equities (indices, sectors, etc.) and other similar ones. We are aware that these products require users with a more developed financial knowledge. In future articles we will talk about tools that have come onto the market to make it easier for users to manage their savings.

Diego Gutierrez Zarza

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