Venture capital invests in technologies for the fashion world

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BY : Diego GutiérrezNovember Fri, 2013
The world of fashion has undergone a profound change from the conception of designs to the way they are distributed with large textile groups such as Zara, Mango and H&M. The venture capital is see technology as a tool for further change.


Chicisimo: a Spanish fashion community

The online fashion community founded in 2010 by Spaniards Gabriel Aldamiz-Echevarría and María Arenaza, closed its first financing round for €600k for The funds Vitamin K (investor in and Sindelantal, among others) and CCH (investor in Nvivo and Offerum). "The Spanish firm competes with companies such as and, which have raised significant rounds of financing in the US. In that country alone, the fashion sector moves 200,000 million dollars and 17% of those revenues come from the internet channel", says Diego Gutierrez, an expert in SME financing in the US. Abra Invest.

Fashionroom: where designers and buyers meet

FashionRoom founded by Alvaro Ferrer, a former Google executive, is a B2B online shop for high-end fashion items based on exclusive brands and focused on the Spanish market. It offers a space where wholesalers, fashion and design brands can interact and create a social network with retailers. It received a round of seed funding from incubator

 Iskoa: online fashion shop

Created by fashion experts with the investment of Barcelona Bussines Angels (€1M), aims to be the major Spanish player in the online sale of outlet and seasonal clothing. "Our business model introduces major innovations compared to the classic Spanish outlets. We implement cross-selling between outlet and seasonal clothing or full price, improving the relationship with the customer and the brand, promoting price solutions that guarantee the satisfaction of each customer. We also promote a new concept of online shopping: the Social Shopping Experience, offering a social, personalised and participative experience in the online fashion shopping process", Iskoa points out.

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