Today, companies not only need to know what happened in the past to understand the present, but also to anticipate the needs of their customers. The "Predictive Enterprise" involves the use of advanced technological tools that make it possible to move from product-focused to customer-focused companies. These types of companies, which are currently growing considerably, have applications in numerous sectors of activity and have received great support from the venture capital isIn 2013 and so far in 2014 alone, this sector has achieved $531M.
Sectors of activity to which "Forecasting" applies
The use of data to predict what will happen in the future is used in a wide variety of sectors.
The Software applied to data analysis in companies is the sector in which most operations have been carried out (16), reaching a total of $160M in 2013 and the first four months of 2014. Among these companies, the following stand out C9C9 is the company that has received the most funding from venture capital. C9 has realised 6 roundsThe latest, in September 2013, was a series D round of $12M, in which the following participated InterWest Partners, Mayfield Fund and Leapfrog Ventures.
However, we also find several operations in other sectors of activity, ranging from education to medicine to music.
Such as the cleantech sector, where 6 operations have been carried out. PowerSecure International, Inc. The company, which is the largest funder in the sector, forecasts electricity demand in order to improve efficiency and reduce environmental damage. The company has received a funding of $25M.
"In Spain there have also been rounds in several companies that use prediction, such as Biotecnológica Catalana. Inbiomotion which is dedicated to the early detection of future bone metastases in patients with solid cancers. Inbiomotion received a €2M round of funding in 2012 from Ysios Capital "comments Diego Gutierrez, the group's alternative finance expert. Abra Invest.
Companies that have received the most funding
Among the "forecasting companies" that have received the most funding is the American company Reflexis workforceReflexis workforce, software that predicts work in the company and helps to organise agendas and set goals. Reflexis workforce has won 4 rounds of fundingThe last round was in January 2014, for an undisclosed amount. Reflexis workforce has raised more than $44.40M with the rounds raised.
Predixion Predixion, designs a platform for business analysts and other non-technical users to enable broader adoption of predictive analytics and decision making. Predixion has received $31.80M from venture capital in 4 rounds, the last of which raised $21M in July 2013.
Zettics Zettics, a leader in big data analytics that provides a 360° view of the enterprise, allowing to predict customers, sales, risks. Zettics, has received 4 rounds of funding totalling $25.80M.
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